I was looking for a natural fiber rug that would suit my family room where we spend many hours. Our dog sheds alot, so I wanted a rug that was lighter in color to hide his white hair. I also wanted a rug with some braiding and multiple shades of natural color that would go well with my furniture. After a few weeks of looking across many manufacturers on-line, I finally came across Natural Area Rugs and settled on this Jute rug. This is my first purchase from this manufacturer. I have had the rug for a few weeks and am very happy with my purchase. It was very reasonably priced for the quality and look of this rug. It provides a cozy feel to our favorite room in the house. The rug has just the right combination of natural colors to go with my furniture and it is soft under my feet as well. My dog spends many hours laying on this rug and he loves it too.