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Natural Area Rugs is a symbol of quality for 50 years

About Us

Natural Area Rugs
Customer Service
Office Hours: Mon-Fri 9AM-5PM PST

8950 West Olympic Blvd #481,
Beverly Hills, CA 90211

Fine Quality Contemporary Natural Area Rugs Online

Company Description

Natural Area Rugs is in business to offer the finest Natural Fiber Area Rugs and Carpets. These are available in unique as well as the traditional color designs and are marketed through Distributors, Carpets and Rugs Dealers, Furniture Stores and Designers.

Principles and Values

  • Surround ourselves with what we love - Natural Rugs

  • Achieve world-class performance by attaining a strong competitive position in the retail market place

  • Exceed customer expectations for quality and value

  • Expand on our heritage of integrity and teamwork

  • Develop advanced skills in importing and marketing the finest floor coverings, contemporary area rugs, and carpets

  • Attain a competitive advantage over alternative suppliers by aggressively managing production costs.

  • Believe in what we do and the quality of our products and service

  • Commitment to superior standards of honesty, integrity and fairness


Integrity is the foundation of We have earned the respect and trust of people around the world through more than half a century of business dealings that are honest, decent and fair.


  • We have achieved customer satisfaction by building quality products. This allows us to compete effectively in our marketplace. Our philosophy is that no sale is a good sale for unless it fulfills our customer's expectations

  • We will do our best to provide quality products and services which will improve the lifestyle of our users

  • Total Quality is the guiding principle of's business life. It requires each of us, individually and in teams, to understand, anticipate, and surpass the expectations of our customers. Total Quality demands continuous improvement in all our processes, products, and services

  • We always place the interest of our customers first

  • We are dedicated to building a rewarding and lasting relationship with each and every customer

  • We have made a pledge to offer only the highest quality merchandise available at everyday low prices, providing customers with an outstanding balance of value, selection and services.


  • Achieve a lasting relationship with our customers and understand their needs.

  • Commit to client satisfaction as our most important business objective

  • Make every aspect of every transaction a satisfying experience for our customers

  • Provide our customer with the finest products backed by consistent top-quality service

  • Deliver what we promise

Order your Contemporary Natural Area Rugs Online!


"I bought a jute rug for my living room. The rug arrived fairly quickly and it was exactly what I wanted. I would shop here again."

J. Bundrige Pittsburgh, PA, Jun. 2016

"I was concerned about ordering a custom rug online, but they were awesome and so was their customer service!"

L. Keighley Kettering, OH, Jun. 2016

"I bought a large pad and cut it into smaller sizes for my runner and small oriental rugs. Results in a lower price per square foot than buying individual pads. The premium felt pad provides good cushioning and holds the rugs in place."

B. Parker Bradenton, FL, Jun. 2016

"One corner of the rug is coming loose (the threads) already, but otherwise it looks good!!"

T. Bockstahler Toledo, OH, Jun. 2016

"The 11'x14' jute rug I ordered came quickly, was well packaged and was very well made. I ordered jute rather then sisal because I had read that it is softer to walk on. I was afraid it would be too orange or too dark but it is a nice neutral color that would work with any color scheme. It is soft for a natural grass rug. My grandchildren sit and play on the rug, my dog loves it. We are really happy with the purchase. The pricing is great and the quality much better then I could find elsewhere for the price. It is holding up well, some shedding, which I expected. I will definitely order again."

R. Rasmussen Sioux Falls, SD, Jun. 2016

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