Press Release.

  • Natural Area Rugs Featured in This Old House Magazine

    PR Log (Press Release)May 13, 2010 – The June 2010 issue of This Old House Magazine features naturalarearugs.com as a part of their celebration of outdoor living. One of the most popular rugs, the seagrass rug, going for as around $99, is highlighted in the outdoor living feature. The rug can be seen on page 50 of the June 2010 issue.

    The seagrass rug (http://www.naturalarearugs.com/seagrass_mountaingrass/) featured is the perfect addition for any theme. The focus of the story is on a rustic finish, but because a seagrass rug is completely neutral it can be used to create an earthy, chic or modern feel anywhere in your home. The seagrass rug is 100 percent natural and is stain resistant making it an excellent choice for any décor.

    Mike Dennis, manager of naturalarearugs.com said, “We are very excited and honored by this opportunity to share our exclusive and affordable line of natural area rugs with a larger audience. Our hope is that this will provide greater exposure for the general public and those interested in decorating with nature. We think this issue of This Old House will inspire and guide many people on how to create their very own outdoor getaway. We encourage everyone to purchase a copy of this issue.”

    Natural Area Rugs is quickly becoming one of the internet’s number one area rug store. By offering a large selection of jute rugs, wool rugs, sisal rugs, shag rugs, mountain grass rugs and many more, naturalarearugs.com has become a buzz on the internet. Natural Area Rugs is able to cut out the middle man, providing them with the opportunity to offer top-quality, one-of-a-kind area rugs for deeply discounted prices. Many of the orders offer free shipping (see site for details) and they offer a money-back guarantee so you can shop risk free.

    Whether you’ve been a customer before of Natural Area Rugs or not, now is the time to become a fan and discover the uncanny quality and customer service provided by Natural Area Rugs. They are a leader in the rug industry highlighting on the importance of natural furnishing daily life.

    Natural Area Rugs believes in the environment and your home. When you choose to purchase a rug from them you are making an impact on your family, our environment and the natural earth. Many other rugs are made with synthetic fibers and glue that can have a negative impact on your home environment. Natural rugs promote a healthy environment for you and your family with no harmful chemicals or slow leaking fumes from man made materials. These make the perfect choice for any home that celebrates a natural, chic and contemporary look.

    Pick up your copy of the This Old House 2010 issue to check out pointers and tips on how you can create your very own outdoor getaway using natural area rugs. Visit http://www.naturalarearugs.com today to shop our gallery and see for yourself the incredible prices, quantity and availability Natural Area Rugs offers. You’ll understand why This Old House featured this outstanding website.

  • Naturalarearugs.com Announces 20% Off All Sisal Rugs!

    PR Log (Press Release)Mar 10, 2010 – Now’s the time to save with Natural Area Rugs exceptional offer of 20 percent off all Sisal rugs for every order of $99 or more. This sale includes all Sisal Rugs which are some of the most popular eco-friendly rug options. Take your time to browse through Natural Area Rug’s huge online selection for yourself and see just how much money you can save.

    Mike Dennis, manager of naturalarearugs.com said, “Sisal Rugs is one of my favorite choices. If I were a customer, I would take advantage of this incredible sale and replace all the area rugs in my house! I’m very pleased we’re able to offer this deal to the general public.”

    Area rugs are an essential element to home décor. They not only provide comfort for your feet but they are a major focal point of your house. The design, shape and material used to create a natural area rug is vital for the proper look and feel you want to obtain in your home. Most natural area rugs are made from wool, cotton and jute or a combination of a few of these. Jute (hemp) is considered to be twice as durable as wool, but just as soft. When looking for the best quality and most eco-friendly area rugs, always buy 100% all natural.

    If you already decorate with a natural flare then Sisal rugs will add a completing element to your home décor. Sisal area rugs are all natural, eco-friendly, affordable, very durable and stylish. They can take any room and rejuvenate it with a fresh flare of life and vibrancy. Sisal rugs come in various colors and textured options to suite your needs. Sisal rugs are naturally flame resistant, effectively absorb sound and stain resistant. Sisal rugs are naturally durable and typically have a latex backing.

    Whether you’ve been a customer before of Natural Area Rugs or not, now is the time to become a fan and discover the uncanny quality and customer service provided by Natural Area Rugs. They are a leader in the rug industry highlighting on the importance of natural furnishing daily life.

    Natural Area Rugs believes in the environment and your home. When you choose to purchase a rug from them you are making an impact on your family, our environment and the natural earth. Many other rugs are made with synthetic fibers and glue that can have a negative impact on your home environment. Natural rugs promote a healthy environment for you and your family with no harmful chemicals or slow leaking fumes from man made materials. These make the perfect choice for any home that celebrates a natural, chic and contemporary look. Take a moment to look at all Natural Area Rug’s Sisal rugs today.

  • Naturalarearugs.com Satisfies Customer Again!

    PR Log (Press Release)Mar 02, 2010 – If you haven’t heard of Natural Area Rugs yet, you’ve been missing the internet’s best kept secrete for quality area rugs at an extremely affordable price. Natural Area Rugs is quickly generating an online buzz in the area rug community due to their high quality, great prices, excellent customer service and unbeatable shipping policies.

    Natural Area Rugs has one of the largest selections available for fine area rugs. Whether you’re looking for shag, wool, bamboo, indoor, outdoor or Persian rugs, this site is bound to impress you. Because they are rug manufacturer from their facility in Southern California and their factory in overseas, you get to save a lot of money that retail stores charge because of such a large overhead. You also will receive your rug quickly and are guaranteed the best quality.

    Listen to what one of their customers recently wrote in:
    “This is a great site. I'm very pleased. I did a lot of research before buying my rug and this site had the best prices, plus free shipping. I also liked that the website was very easy to navigate, provided detailed descriptions and reviews, and you were able to zoom into the pictures so you can see the rug material close-up. The rug arrived in just over a week, much quicker than I expected. I would highly recommend this merchant.”

    Natural Area Rugs is hands down the perfect win-win situation for all your area rug needs. Whether you’re redoing your entire home or you simply need a new rug for your dinning room, the selection is endless. You’re bound to not only find one of the largest selections of area rugs from the comfort of your own home but you’ll discover some of the best policies and customer service available.

    Whether you’ve been a customer before of Natural Area Rugs or not, now is the time to become a customer and discover the uncanny quality and customer service provided by Natural Area Rugs. They are a leader in the rug industry highlighting the importance of natural furnishing daily life. This company is also dedicated to making sure the environment and your home remain safe and free from any toxic chemicals that conventional synthetic rugs carry.

    Natural Area Rugs believes in the environment and your home. When you choose to purchase a rug from them you are making an impact on your family, our environment and the natural earth. Many other rugs are made with synthetic fibers and glue that can have a negative impact on your home environment. Natural rugs promote a healthy environment for you and your family with no harmful chemicals or slow leaking fumes from man made materials. These make the perfect choice for any home that celebrates a natural, chic and contemporary look.

    It’s evident that customers are being surprised by the unparallel level of quality, affordability and customer service Natural Area Rugs offers. Don’t waste your time going store to store looking for the perfect area rug only to find yourself exhausted and empty handed. Log on to www.naturalarearugs.com today and discover the difference for yourself.

  • Natural Area Rugs Announces 25% Off Site-Wide for Every Order of $99 and Up!

    PR Log (Press Release)Feb 24, 2010 – Natural Area Rugs is making outstanding efforts again by discounting their entire site. On February 24, 2010 Natural Area Rugs will provide every rug in their inventory at 25 percent less on all orders over $99. This means every rug, every style will be available on sale. Some styles you may be interested in are: Wool Rugs, Shag Rugs, Sisal Rugs, Jute Rugs, Bamboo Rugs, Seagrass Rugs, Doormats, Rug Pads, Contemporary Rugs, Persian and Oriental Rugs, Tapestry Rugs, Mountain grass Rugs

    Mike Dennis, manager of naturalarearugs.com said, “We very rarely offer such an outstanding offer. This offer provides the opportunity for people everyone to buy the natural area rugs they want without financial pressure. Now’s the time to buy, because the sale won’t last long.”

    Natural Area Rugs prides itself in offering one of the internets largest selections of natural area rugs. Every rug on the entire site is considered eco-friendly and promotes a more sustainable planet. When you purchase wool rugs, shag rugs, sisal rugs or mountain grass rugs, you are making a better choice for you and your family. Their area rugs are not derived from synthetic materials and do not have a negative impact on the environment.

    Naturalarearugs.com is the internets premier natural rug store offering various styles, sizes and types of natural area rugs. Each rug is guaranteed to be made from the finest natural fibers. You won’t find cheap imitations or synthetic materials here. You’ll find nothing but pure and undefiled Wool Rugs, Shag Rugs, Sisal Rugs, Jute Rugs, Bamboo Rugs, Seagrass Rugs, Doormats, Rug Pads, Contemporary Rugs, Persian and Oriental Rugs, Tapestry Rugs and Mountain grass Rugs

    Whether you’ve been a customer before of Natural Area Rugs or not, now is the time to become a fan and discover the uncanny quality and customer service provided by Natural Area Rugs. They are a leader in the rug industry highlighting on the importance of natural furnishing daily life.

    Natural Area Rugs believes in the environment and your home. When you choose to purchase a rug from them you are making an impact on your family, our environment and the natural earth. Many other rugs are made with synthetic fibers and glue that can have a negative impact on your home environment. Natural rugs promote a healthy environment for you and your family with no harmful chemicals or slow leaking fumes from man made materials. These make the perfect choice for any home that celebrates a natural, chic and contemporary look.

    Don’t hesitate because this offer will only last for a limited time. If you’ve been looking for Wool Rugs, Shag Rugs, Sisal Rugs, Jute Rugs, Bamboo Rugs, Seagrass Rugs, Doormats, Rug Pads, Contemporary Rugs, Persian and Oriental Rugs, Tapestry Rugs or Mountain grass Rugs, now is the time to buy and save money and hassle.

  • Natural Area Rugs Offers 30% Off Bamboo, Wool and Persian Rugs for every order of $75 and up!

    PR Log (Press Release)Feb 10, 2010 – Check out Natural Area Rug’s special, one time offer of 30 percent off bamboo rugs, wool rugs and Persian rugs of an order over $75. These rugs are all natural, earth friendly and very vogue. Natural Area Rugs offers one of the largest selections of natural rugs on the web! Natural Area Rugs is best choice in finding modern, contemporary and traditional rugs at an incredible price.

    Mike Dennis, manager of naturalarearugs.com said, “I am very excited about this new promotion because it provides the opportunity for anyone to purchase the area rug of their dreams without breaking the bank.” Whether you’re looking for bamboo rugs, wool rugs, Persian rugs or all three, now is the time make your purchase and save a lot of money.  

    Bamboo rugs are one of the most earth friendly rug options available on the market. Bamboo takes very little time and care to grow so there’s no need for the use of pesticides or expensive equipment to harvest it. Bamboo rugs offer you texture and style to suite any room in your home. Bamboo rugs fit perfectly with carpet or hardwood floors and are an excellent choice for high traffic areas because of its durability. Add to your natural design and décor of your home with eco-friendly bamboo rugs.

    Wool rugs are cozy, classy and comfortable to add class, style or comfort to any room in your house. Wool rugs are naturally stain resistant which make them an excellent choice for a family with children or a person who enjoys entertaining frequently. Wool rugs from Natural Area Rugs are made with the finest wool found on the earth. Their wool rugs come in various shapes, colors and designs for a wide selection to suite you’re fancy. Add wool rugs to a sitting room, dinning room or formal room in your home for the finishing touches.

    Persian rugs are exquisite, prestigious and a notable focal point for any room in your home. Dating back hundreds of years, Persian rugs add a touch of the old world technique and class. Persian rugs are decorative, ornate and a stunning addition to any room. Natural Area Rugs offers an incredible selection of genuine and authentic Persian rugs.

    Whether you’ve been a customer before of Natural Area Rugs or not, now is the time to become a fan and discover the uncanny quality and customer service provided by Natural Area Rugs. They are a leader in the rug industry highlighting on the importance of natural furnishing daily life.

    Natural Area Rugs believes in the environment and your home. When you choose to purchase a rug from them you are making an impact on your family, our environment and the natural earth. Many other rugs are made with synthetic fibers and glue that can have a negative impact on your home environment. Natural rugs promote a healthy environment for you and your family with no harmful chemicals or slow leaking fumes from man made materials. These make the perfect choice for any home that celebrates a natural, chic and contemporary look.

  • Natural Area Rugs Gives 30% off New Arrivals

    PR Log (Press Release)Jan 27, 2010 – Natural Area Rugs is offering 30% off all new arrivals when you spend $75 or more. Once again Natural Area Rugs is offering an unprecedented discount to returning customers and new comers. If you’ve been looking for the most up-to-date styles and a wide selection of rugs, you need to take advantage of this offer.  

    Every so often new area rugs and other new arrival rugs make their way into the market. Many retailers charge top dollar for the first few months as a promotional period. After some time, the new arrival rugs go on sale and then enter clearance after a long retail experience. Natural Area Rugs wants to provide their customers with savings up front. All new area rugs and other new arrival rugs are being offered for 30% off. They believe in passing the savings along to customers and helping clients get the newest, most desirable rugs at a discounted price.

    This offer will only be available for a limited time so don’t hesitate and take advantage of an incredible 30% off all new arrival rugs. The new area rugs are chic, classic and extravagant turning any nominal room into a showcase. If you’re tired of the same rugs that everyone else has, then browse through Natural Area Rugs’ huge selection of new arrival rugs. You won’t be disappointed.

    Whether you’ve been a customer before of Natural Area Rugs or not, now is the time to become a fan and discover the uncanny quality and customer service provided by Natural Area Rugs. They are a leader in the rug industry highlighting on the importance of natural furnishing daily life.

    Natural Area Rugs believes in the environment and your home. When you choose to purchase a rug from them you are making an impact on your family, our environment and the natural earth. Many other rugs are made with synthetic fibers and glue that can have a negative impact on your home environment. Natural rugs promote a healthy environment for you and your family with no harmful chemicals or slow leaking fumes from man made materials. These make the perfect choice for any home that celebrates a natural, chic and contemporary look.

    Whatever look and style you’re looking for, Natural Area Rugs new arrival rugs will thrill your decorating desire. Now is the time to take advantage of the new area rugs available for 30% off when you spend $75 or more. With the ability to brows the entire selection of new arrival rugs from the comfort of your own home, there’s no reason why you can’t take a look. When you find that perfect rug, it will be shipped directly from the warehouse to your doorstep so you don’t have to bother with the time and frustration of purchasing rugs from a retail store. Take your 30% off today and save big for a limited time.

  • Natural Area Rugs - Eco Friendly

    PR Log (Press Release)Jan 14, 2010 – The Natural Area Rugs store at Beverly Hills is making the world a better place to live. That’s because Natural Area Rugs has a unique selection of sisal, seagrass, mountain grass, wool, bamboo and jute rugs that are made from environmentally friendly, organic, natural, socially responsible or sustainable materials.

    Natural Area Rugs is one of the largest selections of natural rugs making it the perfect eco-friendly choice. Whether you’re looking to purchase area rugs, braided rugs or handmade rugs, there is a rug that is perfect for you home. Purchasing rugs from naturalarearugs.com provides you with the peace of mind of the highest quality area rugs, braided rugs and handmade rugs that are a wonderful choice for your home and the environment.

    Natural Area Rugs are made from renewable resources that are both durable and biodegradable. They are designed and engineered with staying as close to nature as possible. Most natural rugs have a natural stain resistance, preserving them from the wear and tear of daily traffic. This allows the manufacturer to avoid the use of toxic chemicals that are used on traditional synthetic carpets. Natural area rugs also emit very low VOC’s (volatile organic compounds) that are harmful to you, your family and the atmosphere.

    Natural Area Rugs also sells a wide range of handmade rugs purchased from people in impoverished nations. Purchasing handmade rugs supports people. Handmade rugs have been given the time and attention, adding a unique element of art and personal touch to each one. When you purchase handmade rugs you are helping to support to globally economy and employ the needy of the world. Most handmade rugs are made from high quality wool and are very comforting to tired feet.

    Natural Area Rugs is committed to the well being of the planet and uses its retail power to support sustainable, earth-friendly and organic practices. You can feel better about your purchase from Natural Area Rugs because you know the product you’re purchasing is helping to improve the earth, not harm it and the rugs in your home won’t cause a health risk.

    Visit Natural Area Rugs in Beverly Hills, California, call Customer Service at (800)661-7847 or visit http://www.naturalarearugs.com/.

  • Natural Area Rugs Announces 25% Percent off Custom Rugs

    PR Log (Press Release)Jan 13, 2010 – Natural Area Rugs announce 25% off custom orders for every order of $75 and up. Are you looking for custom rugs that will take your home or office to the next level? Do you want to find custom area rugs that are high quality, affordable and shipped directly to your door step? If so, now is the time to buy the custom rug of your dreams during Natural Area Rugs 25% off custom area rugs sale.

    To participate in this huge sale simply visit http://www.naturalarearugs.com, browse through their top of the line and extensive collection of custom area rugs from around the world and at checkout whatever custom rugs you’ve chosen will be deducted 25% of the price when you spend $75 or more. Buying natural area rugs has never been easier and more affordable.

    Natural Area Rugs is one of the top online custom area rugs store. They are committed to the highest quality and providing temporary promotions and sales to help the common person afford the quality they’ve always dreamed of. Natural area rugs ships directly to your home so you don’t have fight the crowds and spend time and money on gas, finding parking and the drama of shopping at a retail store. This online superstore continues to grow its inventory and its online presence. If you are looking for one of the largest selections in custom rugs and custom area rugs, Natural Area Rugs is the place for you.

    Whether you’ve been a customer before of Natural Area Rugs or not, now is the time to become a fan and discover the uncanny quality and customer service provided by Natural Area Rugs. They are a leader in the rug industry highlighting on the importance of natural furnishing daily life. You won’t be disappointed with the large selection of custom rugs and custom area rugs that Natural Area Rugs offers.

    Natural Area Rugs believes in the environment and your home. When you choose to purchase a rug from them you are making an impact on your family, the environment and the natural earth. Many other rugs are made with synthetic fibers and glue that can have a negative impact on your home environment. Natural rugs promote a healthy environment for you and your family with no harmful chemicals or slow leaking fumes from man made materials. These make the perfect choice for any home that celebrates a natural, chic and contemporary look.

    Take advantage of this incredible sale today. If you’ve been waiting to purchase custom rugs, now is the time because you can get them for 25% less than their original price. There are no strings attached. Simply spend a minimum of $75 on custom rugs and you will save 25% off your order. Visit http://www.naturalarearugs.com today and discover the quality and savings that can be yours.

  • Naturalarearugs.com Announces Brand New Spectrum Shag Rugs!

    PR Log (Press Release) - November 20, 2009 - Shag is making a come back and Natural Area Rugs is ahead of the trend. Natural Area Rugs announces the latest trend among shag rugs – the Spectrum. These new rugs have a way of making a statement in your home or office. They are fun yet sophisticated, trendy yet professional and homey yet chic. The most common characteristic of these shag rugs is the long, shaggy pile that is left during the rugs manufacturing process. These rugs are fluffy, loose and very comfortable.

    The new Spectrum shag rugs come in the following colors:

    • • Aluminum
    • • Frost Gray
    • • Chilli Pepper
    • • Chestnut
    • • Champaigne Beige
    • • Flame Scarlet
    • • Frosted Almond

    They are available in the following sizes:

    • • 3' x 5'
    • • 4' x 6'
    • • 6' x 9'
    • • 8' x 10'

    Mike Dennis, manager of naturalarearugs.com said, "It is an honor to add these shag rugs to already fantastic collection. They are quality, durable and an outstanding work of art, perfect for any home." Adding to the already enormous selection at naturalarearugs.com continues to make them one of the largest natural rug retails on the web. These new rugs are perfect for any addition to your home or office.

    These new shag rugs are made from 100 percent polyester and have a 100 percent cotton canvas backing making them durable and comfortable. Shag rugs are the perfect addition to any home, making it cozy and trendy at the same time.

    Whether you’ve been a customer before of Natural Area Rugs or not, now is the time to become a fan and discover the uncanny quality and customer service provided by Natural Area Rugs. They are a leader in the rug industry highlighting on the importance of natural furnishing daily life.

    Natural Area Rugs believes in the environment and your home. When you choose to purchase a rug from them you are making an impact on your family, our environment and the natural earth. Many other rugs are made with synthetic fibers and glue that can have a negative impact on your home environment. Natural rugs promote a healthy environment for you and your family with no harmful chemicals or slow leaking fumes from man made materials. These make the perfect choice for any home that celebrates a natural, chic and contemporary look.

  • Naturalarearugs.com Announces New Exclusive Products

    Los Angeles, CA (PRWEB) September 17, 2009 -- Naturalarearugs.com announces new, exclusive products:
    • Fairford Jute (Hemp) Rug
    • Franklin Jute (Hemp) Rug
    • Florentine Jute (Hemp) Rug
    • Essence Jute (Hemp) Rug
    • Century - Natural Jute (Hemp) Rug
    • Century - Brown Jute (Hemp) Rug
    • Somerset Doornat
    • Platinum Doormat
    • Palace Jute Rug
    • Regal Wool/Jute Rug
    • Oscar Wool/Jute Rug

    These new rugs are naturalarearugs.com pride and joy. They are all natural, earth friendly and very vogue. Natural Area Rugs offer one of the largest selections of natural rugs on the web! Natural Area Rugs is best choice in finding modern, contemporary and traditional rugs at an incredible price.

    Mike Dennis, manager of naturalarearugs.com said, "NAR is very excited about these new additions to add to our already top of the line area rug collection." Adding to the collection makes naturalarearugs.com the best choice for an online retail area rug store. These new rugs are perfect for any addition to your home or office.

    100 percent Jute rugs are now available at naturalarearugs.com. NAR's jute rugs are made from the finest materials and are not compromised in any way. We firmly believe in preserving the natural beauty and design of the way Jute rugs were intended to be made. Our Jute Rug selection includes: Fairford, Franklin, Florentine, Essence, Century - Natural and Century - Brown. Each of the Jute Rugs are made with 100 percent hemp and are guaranteed to be the highest quality and long lasting durability.

    Platinum and Somerset Rubber Doormats. Our rubber doormats are made from 100 percent rubber, ensuring durability, slip resistance and weather proof. Both the Platinum and Somerset doormats come in an exquisite design, perfect for the entry way of a high class or home or food establishment. Their metallic finishes add a touch of prestige and royalty to the already decadent designs of these doormats.

    Palace 100% Jute Rug. The Palace 100 percent Jute Rug is handcrafted for durability and longevity. This rug is earth-friendly and is the perfect choice for anyone that believes in preserving and celebrating the earth. The Palace Jute Rug is extremely versatile, with the ability to blend in any room, no matter the size or use. This rug is twice as durable as cotton ruts and is made by hand by some of the world's top rug Artisans. This rug is intended to last for a lifetime with proper care and cleaning.

    Regal and Oscar (70%Wool, 30%Jute) Blend rugs. The Regal and Oscar blend rugs are a great choice for any room. These rugs are made from the perfect blend of 100 percent wool and 100 percent jute. This balanced blend makes for a soft, yet durable rug that bare feet will enjoy. Each of these rugs are personally hand woven with precision and a unique touch. These rugs are perfect for dining rooms, bedrooms, family rooms and much more! The Regal and Oscar blended rugs offer a casual yet elegant look.

    Whether you've been a customer before of Natural Area Rugs or not, now is the time to become a fan and discover the uncanny quality and customer service provided by Natural Area Rugs. They are a leader in the rug industry highlighting on the importance of natural furnishing daily life.

    Natural Area Rugs believes in the environment and your home. When you choose to purchase a rug from them you are making an impact on your family, our environment and the natural earth. Many other rugs are made with synthetic fibers and glue that can have a negative impact on your home environment. Natural rugs promote a healthy environment for you and your family with no harmful chemicals or slow leaking fumes from man made materials. These make the perfect choice for any home that celebrates a natural, chic and contemporary look.

  • Natural Area Rugs Announces an Unprecedented Offer

    Los Angeles, CA (PRWEB) August 13, 2009 -- NaturalAreaRugs.com is offering FREE 3x5 Bamboo area rugs with "Free Shipping" for 3 days only. Very few companies make such outrageous offers for their customers. This is an unprecedented offer that is only being offered to the first 500 people who becomes a fan or NaturalAreaRugs.com on Facebook.com. There is no purchase necessary and nothing else you have to do besides becoming a fan. Offers like this only come once in a while, so make no hesitation by being a fan of Natural Area Rugs on your Facebook.com account.

    Get online today and become a Natural Area Rugs fan for your chance to win. The giveaway is only available for a limited time. Starting today, August 13, 2009 and closing out the giveaway on August 15, 2009 at 11:59PM (PST), the giveaway will be awarded to faithful 500 customers with no obligation to purchase anything.

    Whether you've been a customer before of Natural Area Rugs or not, now is the time to become a fan and discover the uncanny quality and customer service provided by Natural Area Rugs. They are a leader in the rug industry highlighting on the importance of natural furnishing daily life.

    Natural Area Rugs believes in the environment and your home. When you choose to purchase a rug from them you are making an impact on your family, our environment and the natural earth. Many other rugs are made with synthetic fibers and glue that can have a negative impact on your home environment. Natural rugs promote a healthy environment for you and your family with no harmful chemicals or slow leaking fumes from man made materials.

    Remember, only the first 500 customers who become a Natural Area Rugs fan on Facebook will be eligible for this FREE 3x5 Bamboo area rug with "Free Shipping". Don't waste any time! Be one of the lucky firsts to join up with Natural Area Rugs today.

    This offer is only available for a limited time so make Natural Area Rugs a fan on your facebook.com account today. Join the other thousands of happy customers by promoting Natural Area Rugs and enter for a chance to win a FREE 3x5 Bamboo area rug today.

    Rules & Regulations:

    Winners will be notified via Facebook.com and will need to respond with their address. The FREE Bamboo rug will be shipped free of charge to a continental U.S. destination. Once notified via Facebook.com, winners must reply within three (3) business days otherwise will forfeit their participation in the giveaway. In such cases, alternate winners will be selected randomly from other eligible entries. If a winner is found to be ineligible another entrant may be selected.

    In order to enter you must be a U.S. resident, over the age of 18. All employees, partners and vendors of Natural Area Rugs and their immediate family members are not eligible for this offer. No substitutions including for cash are permitted. Natural Area Rugs has the right to change the prize or equal or lesser value at any time. Winners are responsible for any taxes acquired by the value of the prize.

     

  • Online Rug Retailer Introduces Wall Tapestries to its Product Line

    Beverly Hills, CA (PRWEB) May 20, 2009 -- With the ever-growing popularity of tapestry wall hangings as a dramatic alternative to traditional wall art, Natural Area Rugs adds wall tapestry to their collection of rugs and fabrics. Natural Area Rugs, an online retailer of the world's finest natural rugs provides a variety of rugs, doormats and now tapestries to consumers online and in various furniture stores.

    Tapestries are a great addition to any room in comparison to plain art pieces. Tapestry fabric choices from Natural Area Rugs include the Elite tapestry, Elixir tapestry, Fiore tapestry, Grand Chalet tapestry, Grandeur tapestry, Heaven tapestry, Imperial tapestry, Nobility tapestry and Palace tapestry. All of these designs are classic looks at historical or old world events or references to them.

    These new wall art pieces to the newly-vamped website are woven from 100% wool and are both handmade and handcrafted. These tapestries have bright, colored yarn and are unique to the website. Only one is available of many of the tapestries. Because of this, their unique addition to a home is apparent.

    Wall tapestry decorations are a simple and extravagant way to set a theme in a room. Many of the tapestries would help give a room a timeless and classic feel. Their unique old look would work well with other rugs matching their design. Whatever one's décor, a wall tapestry can be found at Natural Area Rugs.

    The company also provides custom rug orders. This extends the simple ability to find the perfect rug for one's home. Various customization details for customized rugs include binding color, border, weave and length/width measurements. Various shapes and colors are also available. These rugs can be purchased to match your new tapestry!

    About NAR:
    Natural Area Rugs is a earth-friendly online rug retailer based in Beverly Hills, California. Offering fine Natural Fiber Area Rugs, Carpets, Doormats and Tapestries in traditional color designs, NAR's products can be found through various carpet and rug dealers, distributors, designers and furniture stores. Visit their newly-designed website at http://www.naturalarearugs.com.

    Contact:
    Natural Area Rugs 8306 Wilshire Blvd., #4500 Beverly Hills, CA 90211
    1-800-661-RUGS (7847) / International Tel: 1-323-233-6666 / Fax: (323) 233-6661
    info(at)naturalarearugs.com / customerservice(at)naturalarearugs.com

  • Online Rug Retailer Revamps Website For Increased Navigation

    Beverly Hills, CA (PRWEB) May 11, 2009 - Natural Area Rugs, an online retailer of the world's finest natural area rugs, has announced the launch of its newly redesigned website at sisal rugs, wool rugs, doormats and even outdoor rugs offered on the website. The quick rug finder includes customized options for Material, Size, Price and Color to help finding the perfect rug whether a seagrass rug, bamboo rug, jute rug or mountaingrass rug.

    Because of its new design, the website is more functional with Best Seller rugs, New Arrivals, Rug Pads, Custom Orders and Specialty Products all having separate sections for easier navigation. This allows a customer to go directly where they are interested and find what rug they need faster. "We are excited about the new layout of the website," Mike Dennis, NAR representative said. "It allows customers to find what they want in a considerable less amount of time."

    Whether accent rugs, contemporary rugs or shag rugs, Natural Area Rugs provides earth friendly area rugs for any home. Visitors looking for contemporary area rugs can also navigate the new website by room. With various options such as Bathroom rugs, dorm room rugs, kids rugs, natural fiber rugs and room rugs. One of the largest inventory of earth-friendly area rugs on the web, Natural Area Rugs offers high-quality offers for decorating your home.

    Their best feature yet is their custom rug orders, which further extends the simplicity of
    finding the perfect area rug for one's home on the NAR website. A custom rug order from Natural Area Rugs would include border, binding color, weave and length/width measurements from the customer. These options allow the perfect custom rug piece to be created. Whether contemporary rugs or accent rugs, custom area rugs from NAR includes various shapes and colors to fit the décor of any home.

    About Natural Area Rugs:
    Natural Area Rugs has a bricks and mortar location in Beverly Hills, California. Leaders in natural area rug and flooring distribution, they offer an extensive selection of both traditional and unique accent rugs. Find your look, style and color and enjoy hassle-free shopping for affordable, quality products with free shipping.

    At Natural Area Rugs integrity and quality are guaranteed. Shop the great selection of bamboo rugs at http://www.naturalarearugs.com or call 1-800-601-6062 for more information.

  • Natural Area Rugs Invites Green Conscious Shoppers to Try Sustainable Bamboo Rugs

    Los Angeles, CA (PRWEB) April 15, 2009 -- Natural Area Rugs has been offering all natural and eco-friendly area rugs to online customers for decades. Many retailers sell bamboo bath rugs and other bamboo area rugs, touting them as affordable and sustainable rugs.

    With so many eco-friendly products becoming available for the home and office, is sustainability just this year's buzzword?

    Not according to Mike Dennis of Natural Area Rugs: "This year, like every year, we believe in the quality and sustainability of all our natural bamboo rugs, including the new 2009 Anji mountain bamboo rugs. To continue providing products that put the health of people and the environment first, we need to trust that our sources use sustainable practices…so sustainability is more like a mission than a buzzword to us."

    For consumers who want to learn more about bamboo, Natural Area Rugs offers these interesting facts:

    Bamboo is not really a wood. It's by and large a hollow grass that when harvested grows back within seven years or less.

    There are approximately 1,200 species of bamboo.

    Certain bamboo is considered just as strong as steel. Countries that grow this species of bamboo often substitute it for steel when building bridges, houses and scaffolding.

    Bamboo flourishes without the use of pesticides.

    Proper harvesting of bamboo is comparable to mowing your lawn. In other words, the plant isn't harmed by cutting it and will continue to grow between harvesting.

    Sustainability is essentially about continued harvesting of a plant, with little or a very manageable impact on the environment. Sustainability is practiced as a way to ensure that future generations can continue to enjoy the resources the Earth offers. With some bamboo species growing at a remarkable one foot per day, it seems bamboo is the ultimate sustainable resource.

    Bamboo rugs offer beauty, strength and resilience, making them a versatile home decorating option. Bamboo outdoor rugs can provide an instant backyard "deck", while a bamboo rug in the kitchen provides high impact with low maintenance. Uncover the possibilities of a brand new bamboo rug by Natural Area Rugs.

    About Natural Area Rugs:

    NaturalAreaRugs.com is a top retailer of affordable, sustainable bamboo area rugs and other fine natural fiber floor coverings in the US. With over 30 years in the rug industry, they've become a global success at importing, manufacturing and selling high quality area rugs. Located in Beverly Hills, California, they have warehouse and manufacturing facilities in Los Angeles, California. Shop for a beautiful bamboo area rug, today! Visit http://www.naturalarearugs.com or call 1-800-661-7847.

  • Help us Contribute 15 Percent of Area Rug Sales to the American Red Cross Disaster Relief Fund

    We are donating 15% of our proceeds to the American Red Cross to help the victims of the Southern California fire.

    (PRWEB) November 2, 2007 -- At Natural Area Rugs.com we've been deeply touched by the devastation and displacement of so many Southern California families in what is being called the "Firestorm of the Century."

    Now more than ever, the Red Cross needs our financial support. That's why we'll be giving 15 percent of all area rug proceeds for the entire month of November to the American Red Cross Disaster Relief Fund.

    Natural Area Rugs.com is proud to be actively involved in local events and worthy causes. We're happy to unite with various major charitable institutions to help others. We joined ranks with the American Red Cross to help the victims of Katrina in 2006. Now, we'd like to do our part to assist the victims of the California Wildfires.

    For over 125 years, the American Red Cross has been responding to disasters. The American Red Cross Disaster Relief Fund provides food, shelter, counseling and other assistance to those in need across the country. This month, your online area rug purchase will do more than grace your home - you'll be helping with this worthwhile cause.

    Why not show your support with a valuable financial gift to the American Red Cross Disaster Relief Fund.

    Our 15 percent donation applies to all online area rug orders* and ends on November 30, 2007.

  • Help us Contribute 15 Percent of Area Rug Sales to the American Red Cross Disaster Relief Fund

    We are donating 15% of our proceeds to the American Red Cross to help the victims of the Southern California fire.

    (PRWEB) November 2, 2007 -- At Natural Area Rugs.com we've been deeply touched by the devastation and displacement of so many Southern California families in what is being called the "Firestorm of the Century."

    Now more than ever, the Red Cross needs our financial support. That's why we'll be giving 15 percent of all area rug proceeds for the entire month of November to the American Red Cross Disaster Relief Fund.

    Natural Area Rugs.com is proud to be actively involved in local events and worthy causes. We're happy to unite with various major charitable institutions to help others. We joined ranks with the American Red Cross to help the victims of Katrina in 2006. Now, we'd like to do our part to assist the victims of the California Wildfires.

    For over 125 years, the American Red Cross has been responding to disasters. The American Red Cross Disaster Relief Fund provides food, shelter, counseling and other assistance to those in need across the country. This month, your online area rug purchase will do more than grace your home - you'll be helping with this worthwhile cause.

    Why not show your support with a valuable financial gift to the American Red Cross Disaster Relief Fund.

    Our 15 percent donation applies to all online area rug orders* and ends on November 30, 2007.

  • Going Green Can be Gorgeous

    October 29, 2007 -- When it comes to home décor, does going easy on the earth have to be hard on the eyes? Natural Area Rugs, a quality distributor and Internet retailer of natural fiber area rugs, knows just how gorgeous going green can be.

    Although most of us don't secretly wish for our houseguests to compliment us on our eco-responsible decorating skills, green decorating is gaining momentum. Decorators can be inspired by the growing choice of excellent products, from organic cotton bedding to resilient bamboo flooring, adorned with stylish all natural fiber area rugs.

    Continuing the trend, more people are restoring and reusing older furniture. An old chest of drawers found in aunt Jessie's attic becomes a showpiece bathroom vanity. Couples shopping for a new dining table are making sure it's been Forest Stewardship Council (FSC) certified. Were the trees used to make the table harvested with as little environmental impact as possible? Green minds want to know!

    Bamboo and cork, both very sustainable resources are earth-friendly flooring choices. Reclaimed wood flooring has is becoming popular for the recycling crowd. There was a time when lumberjacks would let log booms float downriver. Some of those logs would end up on the river bottom. Companies are now harvesting and drying that wood, which has a tendency to be strong from all those years of absorbing minerals from the water.

    What better way to compliment and add comfort to a wood floor then to top it off with an equally exquisite natural fiber area rug.

    One source for the materials of these fine rugs is the agave plant. It's knife-shaped leaves hold a fiber called sisal. Sisal is versatile and hardwearing and at Natural Area Rugs, sisal area rugs continue to be in demand.

    Another versatile and longwearing material used for natural area rugs is wool. Wool gets a green light as one of the most eco-friendly resources available. A natural wool area rug goes to work keeping airborne contaminants trapped deep in its fibers and will continue to purify the air for many years. Plus, wool is biodegradable, which means it won't sit in landfills for decades.

    For contemporary wool and sisal rugs, jute rugs and other finest quality natural fiber area rugs, visit NaturalAreaRugs.com, you're eco-friendly partners in gorgeous green interiors.

  • Back by Popular Demand: the Shag Rug Makes a Comeback and Natural Area Rugs Announces its Exclusive New Ultra Shag Area Rug

    Natural Area Rugs unveils new Ultra Shag area rugs. Not since its fashionable debut in the late 1960's has the shag rug enjoyed such a gain in popularity. These contemporary rugs are plusher than ever and come in a wide array of materials in fashionable decorator colors.

    Los Angeles, CA (PRWEB) October 15, 2007 -- Natural Area Rugs announces its new line of Ultra Shag Area Rugs. The luxurious hand tufted modern rugs come in four new colors that celebrate the bounty of the natural world. Consumers can chose from ivory, deer, aloe and a rich, earthy chocolate, a color palette that will unify any décor, from modern to classic.

    "We are excited to be offering this superb new product to consumers. These shag rugs have been exclusively crafted for us," says Mike Dennis of Natural Area Rugs. "A huge part of our success comes from keeping a sharp eye on the latest trends while listening to our customers. This new line is the result of doing both."

    The environmentally friendly Ultra Shag Area Rugs are made with lush 2-¼ inch thick pile, from 100% acrylic yarn and have pure cotton backing.

    Natural Area Rugs continues to be a first stop for e-tail shoppers looking for high quality natural rugs such as wool and sisal rugs, seagrass rugs, braided jute rugs and bamboo rugs. Their low cost Oriental and Persian rugs have delighted many customers over the years and they offer a unique custom rug service. From small round accent rugs to larger kitchen or living room rugs, Natural Area Rugs offers a wide selection of sizes, colors and styles.

    To learn more about saving on discount rugs or to shop for other specialty carpet and rug accessories, like a quality rug runner or custom sized rug pads visit Natural Area Rugs at http://www.naturalarearugs.com

    About Natural Area Rugs:

    Natural Area Rugs distributes fine quality, contemporary area rugs and is the fastest growing natural fiber rug distribution company in the industry. With proven dedication to achieving world-class performance they hold a strong belief in handling all customer transactions with honesty and integrity. Their goal of ranking at the top in customer satisfaction comes through with the outstanding quality and value of their products, prices and service. Natural Area Rugs is located in Beverly Hills, California, with warehouse and manufacturing facilities in Los Angeles, California. For more information visit http://www.naturalarearugs.com or call 800-661-7847.

  • Natural Area Rugs: Customer Satisfaction is Our Highest Priority

    Beverly Hills, Calif. May 11, 2007 – Natural Area Rugs, a leading manufacturer of fine natural fiber rugs, has continually proven their dedication to their customer’s satisfaction. They have shown their dedication by accepting any return and work quickly to refund the customer’s money. Natural Area Rugs also strives to meet their shipping deadline to ensure the prompt arrival of a rug at its intended destination. Their customer service hotline, is truly there to do the best they can in answering and listening to customer’s questions and concerns.

    “With the ever increasing online shopping market, it is crucial to put your customer’s satisfaction first,” explains Mike Dennis of Natural Area Rugs. “We are not satisfied until we see that our customer is.”

    In today’s online shopping world it can be very hard to choose an honest and legitimate e-Retailer. Many online auction sites, such as Ebay, have created user ranking systems to let buyers know the level of legitimacy of a seller. This allows many unsatisfied online consumers to voice their frustration over failed return and refund policies, false shipping dates and no customer support. On the other hand, the rating systems allow customers to reward honest sellers with ratings of “good” or “excellent.”

    In any online market Natural Area Rugs has received more than stellar ratings. They have achieved a five-star, excellent rating from Yahoo shopping, Ebay, Amazon, Bizrate, and Shopping.com. They are also a member of the BBB OnLine Reliability program. Natural Area Rugs’ purpose is to provide the best possible customer service, never become a nuisance to their customers and to stand behind their service guarantee.

    About Natural Area Rugs

    Natural Area Rugs is the distributor of fine quality, contemporary area rugs. It is the fastest growing company in the field of natural area rugs distribution. A strong dedication in achieving world class performance through their belief in honesty and integrity in all their dealings with their customers. Their goal is to achieve the highest level of customer satisfaction by providing highest degree of product quality, competitive prices and their excellent customer service. Natural Area Rugs is located in Beverly Hills, California with warehouse and manufacturing facilities in Los Angeles, California. For more information visit http://www.naturalarearugs.com or call 800-661-7847.

  • Natural Area Rugs Announces Price Reduction on Traditional Oriental and Persian Wool Rugs

    Natural Area Rugs, the leader in affordable fiber area rugs, carries on tradition by reducing prices even further to show customer appreciation.

    Los Angeles, CA (PRWEB) March 27, 2007 -- Known for their excellent selection of affordable, high quality natural floor covering products, Natural Area Rugs.com has recently implemented a price reduction on all their Traditional Oriental and Persian Wool Rugs. Effective February of 2007, Natural Area Rugs will be offering a 25 percent discount on these popular natural fiber rugs.

    At $4 per square foot, Natural Area Rugs' Oriental styles are priced significantly lower than their competitors who sell the same items for at least $15 per square foot. Offered in standard sizes ranging from 3x5 to 9x12, Traditional Oriental and Persian Wool Rugs are constructed from high quality tufted wool and backed with cotton. Available in elegant colors and patterns, traditional rugs can easily blend with virtually any type of furniture or room design, whether classic or modern.

    Tufted Oriental and Persian Wool Rugs are the perfect fusion of beauty and durability. Their thick dense pile offers maximum comfort and unmatched style. Resilient and easy to maintain, Natural Area Rugs' Tufted Traditional Wool Rugs are favorites of homeowners and designers nationwide. Like all natural fiber rugs, these area rugs are anti-static, environmentally friendly and hypoallergenic.

    "This is our way of extending our gratitude to our clients who have motivated us to become who we are today," explains Mike Dennis of Natural Area Rugs. "Customer satisfaction was on top of our list when we started this business, and nothing has changed since. What better way to thank our customers than to make their favorite product even more affordable. We've reduced prices for the New Arrivals in our 2007 Collection, consisting of high quality Persian and Oriental Rugs"

    Maintaining their drive to give the best customer service, Natural Area Rugs offers a 110 percent price guarantee. If a customer should find a competitor's rug of equal quality at a lower price, Natural Area Rugs will not only match that price but decrease it by an additional 10 percent.

    On top of this generous discount, Natural Area Rugs continues to offer free shipping on their entire natural fiber rug collection.

    For more information on natural fiber rugs such as sisal, seagrass, mountain grass, wool, and bamboo, please feel free to visithttp://www.naturalarearugs.com.

    About Natural Area Rugs
    Natural Area Rugs is a distributor of fine quality, contemporary area rugs. It is the fastest growing company in the field of distributing natural fiber rugs. They are dedicated to achieving world class performance through their belief in honesty and integrity in all their dealings with their customers. Their goal is to achieve the highest levels of customer satisfaction through the quality and outstanding value of their products, their prices, and their service. Natural Area Rugs is located in Beverly Hills, California with warehouse and manufacturing facilities in Los Angeles, California. For more information visit http://www.naturalarearugs.com or call 800-661-7847.

  • Natural Area Rugs Launches New Online, Realistic Image Display System

    Natural Area Rugs (naturalarearugs.com) unveils a dynamic image display system allowing customers to view rugs online in showroom clarity, bringing customers into the next generation of interior floor design.

    Los Angeles, CA (PRWEB) February 23, 2007 -- Natural Area Rugs, a trusted source for natural fiber rugs, announced today the introduction of a realistic image display system. This brings consumers and designers into the next generation of interior floor design with their website's new dynamic image display. Powered by zoomify.com, this new digital tool allows consumers to closely inspect intricate designs and patterns on natural fiber rugs such as sisal, seagrass, and wool that were previously difficult to discern. A few clicks of a mouse can now reveal each rug's deep hues and patterns, which are crucial elements in floor design.

    The Natural Area Rugs website has already given clients increased floor covering selection, but the addition of the advanced imagery gives clients a visually meticulous view of that selection. Clients can now be sure the visual beauty of the rugs they see online will now match the beauty of the rugs they receive.

    "We make rug shopping a truly pleasing and enjoyable experience for our customers", explains Mike Dennis of Natural Area Rugs. "After launching our site search tool last year, we've added a new technological feature that allows customers to make better choices. Our objective is to present images that are truly representative of the products that we offer. True enough, our customers have left us high marks on their feedback, which makes it all worth the effort."

    To make the improved online display a reality, Natural Area Rugs' web designers removed all old rug images. These old images were replaced with high-resolution megapixel pictures that completely capture the beauty of each natural fiber rug. It is by employing state of the art digital photography that customers can now view enhanced versions of the firm's rug selection.

    Set to launch more products this Spring, Natural Area Rugs expects to elicit an increased response from new and existing customers who can continue to shop with confidence from the comforts of their own home.

    About Natural Area Rugs
    Natural Area Rugs is a distributor of fine quality, contemporary area rugs. It is the fastest growing company in the field of distributing natural area rugs. They are dedicated to achieving world class performance through their belief in honesty and integrity in all their dealings with their customers. Their goal is to achieve the highest levels of customer satisfaction through the quality and value of their products, their prices, and their service. Natural Area Rugs is located in Beverly Hills, California with warehouse and manufacturing facilities in Los Angeles, California. For more information visit http://www.naturalarearugs.com or call 800-661-7847.

  • New Arrivals Expand the Product Line of Natural Area Rugs

    Beverly Hills, CA (PRWEB) January 4, 2007 -- Natural Area Rugs, a well-known and respected importer of sisal, sea grass, wool, mountain grass, bamboo, and other natural fiber flooring, announces new arrivals which are due to become available during January of 2007. The new rugs come in unique/exclusive designs that are of superior quality, yet affordable. These new designs will add depth to the variety of products offered by Natural Area Rugs.

    One of the new products is the Bamboo Island Rug. The Bamboo Island is an indoor bamboo rug which features no binding, a floral pattern, and a non-slip rug pad backing. Bamboo is an environmentally-friendly option for flooring material and puts less pressure on precious natural resources. The rugs are very beautiful and extremely durable. Bamboo rugs are scuff-resistant and designed for areas of high traffic. Their quality and visual appeal make them ideal for living rooms, halls, dining rooms, bedrooms, bathrooms, etc., and are sure to add style to these areas.

    "What makes our new merchandise exciting is that we can offer our customers brand new designs that are not available from other retailers," said Mike Dennis of Natural Area Rugs. "People can also come to us for the hottest designs that they see in boutique retailers and obtain them at an affordable price. This is what makes Natural Area Rugs so popular with our customers."

    As well as indoor bamboo rugs, Natural Area Rugs has other new items. These include sisal rugs, seagrass rugs, indoor and outdoor vinyl rugs, shag rugs, traditional Persian wool rugs, and wool rugs.

    Natural Area Rugs has a guaranteed satisfaction return policy and supports all their products with exceptional customer service. All rugs are stocked at, and shipped from, the Natural Area Rugs' warehouse. Because there are no drop shipments all orders are shipped from the warehouse immediately. There is a careful packaging system to avoid any damage during shipment. This focus on service means that Natural Area Rugs is one of the country's most trusted sources for rugs and floor coverings.

    About Natural Area Rugs
    Natural Area Rugs is a distributor of fine quality, contemporary area rugs. It is the fastest growing company in the field of distributing natural area rugs. They are dedicated to achieving world class performance through their belief in honesty and integrity in all their dealings with their customers. Their goal is to achieve the highest levels of customer satisfaction through the quality of their products, their prices, their service, and the outstanding value of their products. Natural Area Rugs is located in Beverly Hills, California with warehouse and manufacturing facilities in Los Angeles, California. For more information visit http://www.naturalarearugs.com or call 800-661-7847.

  • The Area Rug Industry: A Positive Forecast for 2006

    (PRWEB) - BEVERLY HILLS, California (PRWEB) October 16, 2006 –- The area rug market posted one of the highest gains in 2005 as it overcame rising raw material prices and pressure from international trade. This sector’s growth is quite remarkable, which manufacturers have been able to sustain over the last five years despite competition brought about by imported goods.

    Analysts are least surprised as they predict the need for area rugs to further increase in the next few years, along with the growing market for hard surfaces such as wood and stone.  Over the last decade, it has been observed that the demand for hard surfaces seems almost inseparable from area rugs.  Homeowners who install hard surfaces often find their floors cold and bare, hence the need for area rugs that add beauty and warmth to their home. Natural fibers have been very popular lately as they perfectly complement just about any type furniture design or room motif. 

    While the rug industry’s projections for the coming years remain positive, challenges have also been constant in recent years.  With the price of raw materials continuously rising, all floor covering materials have consequently followed suit.  Such events have made an impact on just about every commodity in the market.  While consumers are expected to be aware of such developments, manufacturers still emphasize the importance of re-informing the general public, whom they expect to be more sympathetic to such trends if properly educated.

    The effects of these price increments become more pronounced when analyzing sales based on product category.  Growth in high end floor covering products has just remained steady as fluctuations seem to hardly affect the purchasing power of the upper class market.  Lower end goods have experienced the largest growth as both the upper middle and middle class consumers have begun purchasing less expensive and more economical products. 

    Such developments seem to favor natural fiber rugs which greatly appeal to the general public because of their quality and affordability.  Natural materials such as sisal, seagrass and bamboo offer the sophisticated and expensive look of hi-end rugs, yet fit in to just about any budget.  Today’s health conscious public also begins to appreciate the benefits of environmentally friendly and hypo-allergenic natural fibers.

    2005 has also changed the landscape for the import market.  China and India have remained as giants in the playing field but now seem to focus on specific product categories.  With China’s improving economy, labor cost has also significantly increased.  While the country remains to be a force to be reckoned with in the rug industry, Chinese imports now focus more on tufted and machine made rugs rather than hand-knotted rugs which remain India’s bread and butter.

    The internet has also contributed immensely in increasing the sales of area rugs.  Just about any size, weave or color can be viewed and easily purchased online.  The convenience of online marketing has offered a practical option for people working in busy and hectic environments.

    Just like other industries, the rug sector has faced numerous challenges from both an economic and social standpoint.  However, rug manufacturers have proven to be resilient amidst all these challenges.  Adaptability seems to be the key which has enabled them to survive all the economic pressures that have come their way.

  • The Growing Market for Natural Fiber Rugs

    (PRWEB) - BEVERLY HILLS, California (PRWEB) September 20, 2006 –-Like most industries in the country, the rug business has not been spared from the effects of inflation, erratic petroleum prices and increasing dependence on Chinese importation. Amidst all these challenges, however, suppliers of flooring materials have remained resilient. Recent market trends indicate that area rugs, including sisal and seagrass rugs, remain a product category with high market share potential.

    Rug manufacturers support this observation, claiming that nearly every household in America owns at least one area rug.  They have observed that even homeowners who opt to install hardwood or tile will all eventually purchase area rugs for their floors. Sales in seagrass, wool, sisal and bamboo area rugs have continued to grow.

    The growing popularity of hard surface flooring seems to move hand in hand with the increasing need for alternative floor covering like natural fiber area rugs and runners.
    Despite investing in flooring like hardwood, ceramic and stone, consumers tend to realize the need for area rugs that help protect or accentuate the beauty of their floors. sisal and seagrass have lately become a favorite because of their versatility, as they can be matched with just about any type of furniture setting.

    The growing demand for natural fiber rugs has been quite noticeable. The innate beauty of materials such as sisal and seagrass has proven to be very appealing to customers in recent years.  Contracting the services of a designer or a consultant at a retail specialty store, consumers choose just the right sizes, colors, styles, and binding to coordinate with their specific decors.  Materials used in furniture, curtain, or drapes can even be used as binding for area rugs.

    Natural Area Rugs offers a wide array of natural fiber rugs ranging from sisal, seagrass and mountaingrass, to wool, bamboo and jute and caters to just about every sector of the market. Despite increasing pressure from the competition, they distinguish themselves with quality craftsmanship and by providing products tailored specifically to the needs of their clients.
    Natural Area Rugs offers transitional and traditional designs of sisal, seagrass, wool-sisal blends, bamboo, and jute.  A 5x8 sisal rug can sell for as low as $97.00.

    Market players indicate that retail businesses in the rug industry, especially those in Natural Fiber Floor Coverings, can remain strong if dealers commit to the category.
    According to Natural Area Rugs, their natural colors and designs help them stand out in a from retail competition. Their internet marketing efforts have been reinforced by other campaigns such as product sampling and advertisements.  Since the Natural Fiber sector is relatively young in the industry, customer education is greatly prioritized.

    Over the last quarter alone, Natural Area Rugs diversified their product line by offering indoor/outdoor bamboo area rugs and self-edge finish sisal rugs. With the recent surge in sales, Natural Area Rugs predicts exceeding the objectives they set last year.

  • Extraordinary Products and Service at NaturalAreaRugs.com

    (PRWEB) - BEVERLY HILLS, California (PRWEB) August 20, 2006 –- Amidst a world of online business fraud and schemes, NaturalAreaRugs.com maintains a supreme level of integrity in its business practices. NaturalAreaRugs.com is America’s leading provider of imported natural fiber rugs and carpets made of materials such as sisal, seagrass, wool, bamboo, and jute. Customer satisfaction is gaining increasing importance in e-commerce. Trust and site-relevance are important to many consumers who don’t want to be taken advantage of in a hacker-infested cyberspace. NaturalAreaRugs.com operates all transactions through Yahoo’s secure checkout system, and have been building internet trust for many years. This recent buyer’s experience is one of the many success stories skeptical buyers are experiencing while shopping at NaturalAreaRugs.com:

    The Internet site was very well designed with the wealth of information and the ease of use. This company impressed me from the moment I placed my order. At that point I hadnt seen the weave of the rugs anywhere in the stores, and I was nervous to buy from internet company, so I expressed my concerns in the comments field. One day later (on a weekend!!!) I received a call from Tigi??- sorry, I am not sure about spelling. She offered to send rug samples to me and , meantime ,to place the shipment on hold, until I am sure, that I like the rug samples. Though I live on the East Coast, samples were in my mailbox 3 days later, attached was a discount coupon. My credit card already was charged the full amount of purchase, but the company still credited me with the discount, when I called to confirm the order. The package arrived exactly, when the e- mail indicated it would. The rugs ( I bought 2) were packed perfectly well for the long trip from California to the East Coast, they were perfect, additional information was attached as to how to care for rugs, very thoughtful! Overall, it is one of the best experiences I had buying from Internet. People were personable, they care about their business and their customers. I will buy from this company again very soon ( I received another coupon with my shipment!)Thank you to all at the Natural Area Rugs for your good works.

    -Lyudmila Huggins
    Newport RI,  Jun 06

    Most consumers are afraid to order with online companies for some very important reasons.  Most online stores drop-ship items through third-party vendors, and if the shipment is late or the item arrives in poor condition, the customer is stuck with a bad product.  In order to bypass this unnecessary annoyance, NaturalAreaRugs.com is the direct importer and manufacturer of all their products and directly ships them from their warehouse in Los Angeles.

    Most customers prefer to pay two to three times more at department stores for rugs and carpets because if there are any problems, they can return the item directly.  Most online carpet dealers guarantee customer satisfaction 100 or even 120 percent, but when it comes to actually returning an item, the process can be frustrating.  The buyer must request a Return Authorization number—which might never come, and if it does, restocking fees are applied so he/she never receives full credit.

    Every day, more and more techniques for internet shopping standardization are being developed to provide shoppers with seamless experiences with genuine companies.  NaturalAreaRugs.com is a leader not only in the flooring industry, but also in e-commerce integrity.  Most online stores will not display customer feedback because these stores have had many negative transactions which will lead the customer not to buy at that particular store.  NaturalAreaRugs.com encourages customers to read the feedback posted on every page.

    You can shop at NaturalAreaRugs.com to find high quality sisal rugs, seagrass rugs, mountain grass rugs, bamboo rugs, jute rugs, bamboo shades and other great products by visiting their website, www.NaturalAreaRugs.com.

  • New Self-Edge-Finish Border Sisal Rugs

    (PRWEB) - BEVERLY HILLS, California (PRWEB) July 20, 2006 –- NaturalAreaRugs.com has introduced a new line of borderless sisal rugs. Due to many comments about the ease at which cotton bindings become dirty, the Los Angeles based company responded with new self-edge-finish border rugs. These new items will increase the overall durability of the rug compared to similar rugs with easily-soiled cotton bindings. Each sisal area rug is made from all natural materials with state of the art machineries and techniques, and is backed with non-slip natural latex. There are currently three products in this collection: “Malibu,” “Madison,” and “Stanford.” These premium sisal rugs are crafted from the highest quality sisal straight from Tanzania and Kenya.

    NaturalAreaRugs.com offers free samples for this rug, and provides the best value on all sisal rugs it offers.  Customers can expect to save up to 80% when buying directly from the manufacturer and importer of quality sisal, seagrass, wool, jute, and bamboo rugs and carpets.

    To see these new borderless sisal rugs, visit www.NaturalAreaRugs.com.

  • New Cosmopolitan Shag Rugs Introduced by Natural Area Rugs

    (PRWEB) - BEVERLY HILLS, California (PRWEB) June 20, 2006 –- A new line of Cosmopolitan shag rugs has been introduced by Natural Area Rugs, a well-known and respected importer of sisal, sea grass, wool, mountain grass, bamboo, and other natural fiber flooring. These new products accompany their recent addition of four new glossy bamboo carpets and bamboo window shades to their product line. These new additions will continue to add breadth to the variety of products offered by Natural Area Rugs.

    “Our new line of Cosmopolitan shag rugs is a valuable addition the range of natural rugs that we sell” said Moe Kermani of Natural Area Rugs.  “As we are the nations leading supplier of natural rugs, we will continue to add exciting product lines that meet the growing needs and discerning tastes of our customers.”

    Crafted from Japanese acrylic yarn, Natural Area Rugs’ new Cosmopolitan shag rugs shed less than standard wool shag rugs, while maintaining the comfort of a traditional shag pile.  These shag rugs come in three styles: Chocolate, Honey, and Ivory.  The “Chocolate” and “Honey” varieties are crafted with a blend of thick and thin yarn threads that create a thicker pile, and a softer texture.  All shag rugs are backed with a cotton canvas binding.  A rug pad is suggested to accompany these carpets on hard surfaces.  More details on the new shag rugs can be found at http://www.naturalarearugs.com/new-rugs.php.

    As always, Natural Area Rugs support their products with exceptional customer service, and a guaranteed satisfaction return policy.  Buy direct from them and save up to 80% over competitors that price up handling fees and other surcharges.  A respected leader in design and natural flooring, Natural Area Rugs continues to produce excellent imported natural products while maintaining rigid standards for personal care and professionalism.

    Natural Area Rugs has grown into being America’s most trusted source for natural area rugs and natural fiber floor covering.  As well as selling online, they distribute their unique rugs through interior designers, high-end new carpet and rug dealers, furniture stores and home centers.

    About Natural Area Rugs
    Natural Area Rugs is a distributor of fine quality, contemporary, area rugs.  It is the fastest growing company in the field of distributing natural area rugs.  They are dedicated to achieving world class performance through their belief in honesty and integrity in all their dealings with their customers.  Their goal is to achieve the highest levels of customer satisfaction through the quality of their products, their prices, their service and the outstanding value of their products.  Natural Area Rugs is located in Beverly Hills, California with warehouse and manufacturing facilities in Los Angeles, California.  For more information visit http://www.naturalarearugs.com or call 800-661-7847.

    Natural Area Rugs
    info@NaturalAreaRugs.com
    800-661-RUGS (7847)
    fax: (323) 233-6661
    8306 Wilshire Blvd #4500
    Beverly Hills, CA 90211
    Moe Kermani

  • Natural Area Rugs Offers New Bamboo Shades

    (PRWEB) - BEVERLY HILLS, California (PRWEB) May 20, 2006 –- Natural Area Rugs, a well-known and respected importer of sisal, sea grass, wool, mountain grass, bamboo, and other natural fiber flooring, has added a new line of bamboo shades. These products will accompany their recent addition of four new glossy bamboo carpets and three new shag rugs. These new products will add breadth to the variety of products offered at Natural Area Rugs.

    Bamboo shades offered by Natural Area Rugs come in three different styles: Court Yard, Far East, and Garden Terrace.  All styles are available in seven different widths to fit most standard window sizes.  The shades are perfect for inside or outside mount, and will complement a variety of décor styles due to the beauty of the natural bamboo wood.  Easy installation instructions and mounting brackets are included which give these items excellent value.  The bamboo shades complement many of Natural Area Rugs fine natural rugs and carpets.

    As always, Natural Area Rugs support their products with exceptional customer service, and a guaranteed satisfaction return policy.  Buy direct and save up to 80% over competitors that price up handling fees and other surcharges.  A respected leader in design and natural flooring, Natural Area Rugs continues to produce excellent imported natural products while maintaining rigid standards for personal care and professionalism.

  • Expansion of Products at Natural Area Rugs

    (PRWEB) - BEVERLY HILLS, California (PRWEB) April 20, 2006 –- Natural Area Rugs, a well-known and respected importer of sisal, sea grass, wool, mountain grass, bamboo, and other natural fiber flooring, has added a new line of shag rugs. These products accompany their recent addition of four new glossy bamboo carpets and bamboo window shades. These new products will continue to add breadth to the variety of products offered at Natural Area Rugs.

    Crafted from Japanese acrylic yarn, Natural Area Rugs’ new Cosmopolitan shag rugs shed less than standard wool shag rugs, while maintaining the comfort of a traditional shag pile.  These shag rugs come in three styles: Chocolate, Honey, and Ivory.  The “Chocolate” and “Honey” varieties are crafted with a blend of thick and thin yarn threads that create a thicker pile, and a softer texture.  All shag rugs are backed with a cotton canvas binding.  A rug pad is suggested to accompany these carpets on hard surfaces.  They are available in most standard sizes: 3’x5’, 4’x6’, 5’x8’, 6’x9’, 8’x10’, and 9’x12’.

    As always, Natural Area Rugs support their products with exceptional customer service, and a guaranteed satisfaction return policy.  A respected leader in design and natural flooring, Natural Area Rugs continues to produce excellent imported natural products while maintaining rigid standards for personal care and professionalism.

  • Natural Area Rugs Exemplifies Outstanding Service Policy

    (PRWEB) - BEVERLY HILLS, California (PRWEB) March 8, 2006 –- Natural Area Rugs (www.naturalarearugs.com) prides itself on its high standards for customer service excellence, which is evident in feedback received by its customers. According to one customer,

    The shopping experience with Natural Area Rugs was absolutely amazing! The customer service was beyond what I would ever expect. They kept consistent contact with me, via e-mail, as my purchase was progressing. The prices were very competitive, but the quality exceeds others.
    Mary Bottorff
    Lincoln, CA

    Natural Area Rugs has proven to be a leader in the natural flooring industry, providing products such as wool rugs, sisal rugs, seagrass rugs, jute rugs, bamboo rugs, and rug pads.  It also offers custom borders, sizes and colors on top of its already expansive selection of natural area rugs.

    In addition to the great flooring options it offers, Natural Area Rugs makes purchasing area rugs easy.  The speed of service is that above most modern businesses, which allows the rug buyer to be in control of purchases, and leaves minimal waiting time on his/her part.  One customer recently wrote,

    I would recommend this company to anyone looking for natural rugs.  Free samples were sent within 3 days.  Once I made my selection, it was processed and I received my rugs in less than a week (from CA to OH). Quality of rugs were excellent and the price was good and on top of that, FREE SHIPPING.
    Hollis Jones
    Hamilton, OH

    The beauty and quality of these rugs was enough to even impress my husband who has been in the carpet business for years.  Shipping was lightning fast!  I received them within a week of ordering them.  You cannot go wrong with this merchant.
    Sandra Shelton
    Quincy, WA

    Natural Area Rugs operates its own warehouse which allows orders to be packed up and shipped almost instantaneously.  Department stores with similar products have to contact vendors—which adds unnecessary time to the shipping process.

    Natural Area Rugs certainly isn’t new to the natural flooring industry.  It has been selling natural rugs for over 30 years, and the experience shows.  Weaving patterns found in the natural rugs are rooted in age-old rug making traditions which have been proven to create elegant, durable floor covering.  Not only does it look great, but the fibers used are naturally from the earth, not synthetic.

    The quality of merchandise offered is the best offered at any store, and parallels many big name brands who, by nature of dealing with many different handling parties, must charge prices much higher than those found at Natural Area Rugs.  The rugs and fibers sold by Natural Area Rugs are imported directly for the company.  A satisfied customer writes,

    I bought two rugs from Natural Area Rugs that, I believe are the same that are available at Crate and Barrel.  The price was less than 50% of that at C&B.  Natural Area Rugs included free shipping – not the Amazon.com kind where you wait a couple of weeks to get your book or cd.  I received the rugs in about 3 days.  It is hard to beat the price and convenience.
    Jody Taylor
    Concord, CA

    Another customer recently wrote,
    I purchased three seagrass rugs for less than half of what they would have cost at Pottery Barn and other sellers.  Shipped FedEx Ground with tracking numbers within 3 days of order.  Excellent product on sale with an additional discount with discount coupon available at the time of purchase.  Can’t say enough about the quality for the money . . . best buy anywhere.
    John Wood
    Birmingham, AL

    Quality fibers such as sisal are directly imported by Natural Area Rugs, opposed to most department stores that are forced to mark up store prices at margins greater than 70%.

    Natural flooring from Natural Area Rugs has been showcased at many trade shows, and big name events to give an added touch of comfort and class.  The effect of a natural sisal, seagrass, wool, or bamboo rug is subtle, yet powerfully elegant.  Conscious interior designers need to look no further than Natural Area Rugs.

  • Natural Area Rugs Offers Versatile Wood Flooring

    (PRWEB) - BEVERLY HILLS, California (PRWEB) March 6, 2006 –- Natural Area Rugs is pleased to introduce a new line of imported, all-natural bamboo rugs that can be used indoors as well as outdoors. The company is the nation’s leading supplier of quality and natural sisal, seagrass, wool and bamboo area rugs at affordable prices.

    “Indoors, bamboo rugs accentuate natural ambiances within any interior décor,” Natural Area Rugs President Moe Kermani said. “Bamboo’s durability can also be thoroughly utilized in an outdoor environment because the wood can withstand a great amount of force and can be easily cleaned.”

    These all-natural bamboo carpets are encased by anti-UV polypropylene binding where the backing is 100 percent polypropylene. Indoor bamboo rugs are made with a 100 percent cotton binding and felt backing. While the simple design of these natural rugs allow for freedom in design conception, the natural variants in the wood make each rug uniquely artistic.

    “The natural resilience of bamboo rugs adds an elegant, contemporary feel to any area,” Kermani said. “They complement all types of flooring and carpeting and are extremely sustainable.”

    The transportation of bamboo rugs is very simple because they are naturally light. They can be easily rolled, stored or installed in a variety of areas. This beautiful wood flooring is also weather-resistant.

    About Natural Area Rugs
    Natural Area Rugs (www.naturalarearugs.com) is the leading supplier of affordable natural fiber area rugs and carpets in the United States. It is the number one choice of interior decorators and homemakers. Natural Area Rugs offer the ideal solution for those seeking to remodel or update the look or feel of any room in their home or office. Its rugs come in a complete range of shapes including oval rugs, round rugs, rectangular rugs, square rugs and rug runners. It offers a wide variety of sisal rugs, seagrass rugs, bamboo rugs, jute rugs, wool carpets and rug pads. Custom sizes are also available on all natural fiber carpets. Natural Area Rugs is a regular supplier of sisal and seagrass rugs for tradeshows and prestigious retail stores. It always offers free shipping, free samples and custom binding. Natural Area Rugs—where the finest quality of rugs is guaranteed.

  • New Kenya Collection of Sisal, Sisal Wool Blend and Seagrass Area Rugs Available from Natural Area Rugs

    Natural Area Rugs, the leading supplier of natural fiber floor coverings, announces the addition of new Sisal and Seagrass rugs to its exciting Kenya Collection. These rugs will be available for shipment after July 15, 2005.

    Los Angeles, CA (PRWEB) (PRWEB) July 25, 2005 -- Natural Area Rugs, today announced an exciting range of new additions to their popular Kenya Collection of Sisal and Seagrass Area Rugs and Sisal Wool Blend rugs. These additions increase the choice for buyers and collectors of these popular contemporary rugs. Due to an increasing demand for natural area rugs, and for the Kenya Collection in particular, it was decided that additions incorporating new designs and patterns would add to the buyers shopping experience. This new range of sisal, wool and seagrass area rugs will be available for shipment after July 15, 2005.

    “The demand for our natural area rugs is at an all time high” said Lina Giglio, Vice President of Natural Area Rugs. “As we are the nations leading supplier of natural rugs we felt the need to increase to depth of our collection to meet the growing needs and discerning tastes of our customers.”

    The additions to the Kenya Collection include five new contemporary rugs which feature raw materials that have been imported, hand sewn and handcrafted with either non-slip latex or jute backing. All the rugs also incorporate matching canvas bindings made of 100 percent cotton and feature extra wide binding with padded edges and mitered corners.

    Each rug in the Kenya Collection includes free shipping within the USA mainland. And as always Natural Area Rugs has a policy of guaranteeing the lowest possible price and total customer satisfaction for every item bought from them. It is this guarantee has made them the number one choice for buyers.

    “Most of our customers are repeated clients thanks to our low prices, fine quality, and high levels of positive feedback” said Lina Giglio. “They can purchase online directly from our web site with total confidence. Our customers never have to be concerned about less than optimum quality or about paying too much for their rugs.”

    Natural Area Rugs has grown into being America’s most trusted source for natural area runs and natural fiber floor covering. They distribute their unique rugs through interior designers, high-end new carpet and rug dealers, and furniture stores and home centers. Their extended collections feature the most beautiful and exciting natural fiber floor coverings including beach rugs, seagrass rugs, Chelsea wool sisal rugs, Como, seaside, Soho, and sisal area rugs.

    About Natural Area Rugs
    Natural Area Rugs is a distributor of fine quality, contemporary, area rugs. It is the fastest growing company in the field of distributing natural area rugs. They are dedicated to achieving world class performance through their belief in honesty and integrity in all their dealings with their customers. Their goal is to achieve the highest levels of customer satisfaction through the quality of their products, their prices, their service and the outstanding value of their products. Thier range of products includes area rugs, wool rugs, sisal rugs, seagrass rugs, sisal carpet, jute rugs, bamboo rugs, rug pad, rugs, sisal, carpet rugs, contemporary rugs, discount rugs, natural rugs natural area rugs, accent rug and custom rugs. Natural Area Rugs are located in Beverly Hills, California with warehouse and manufacturing facilities in Los Angeles, California. For more information visit http://www.naturalarearugs.com or call 800-661-7847.

  • New Bamboo Rug Range Introduced by Natural Area Rugs

    Los Angeles, CA Natural Area Rugs a privately held company in the supply of natural area rugs announced today the introduction of an exciting new range of bamboo rugs.

    Los Angeles, CA (PRWEB) December 20, 2004 -- Natural Area Rugs, America’s most trusted resource for wool rugs, sisal rugs and seagrass rugs today announced the introduction of a new range of bamboo rugs. This new range introduces class and comfort to any setting including casual, contemporary, and traditional. Each bamboo rug comes with a 2-¼” binding on the face of the rug and with mitered corners; adding a designer touch to the rug. All bamboo rugs come with felt backing. The new range includes the Accents, Bellagio, Mandalay, Mirrage, and Signature rug series.

    “We are very excited by our new offering of bamboo rugs.” said Moe Kermani the owner of Natural Area Rugs. “They are beautifully made and offer great value for our customers. We have had so much positive feedback from people that have had a chance to see them. The one main thing that we have learned in all the years in the rug business is that beauty and craftsmanship never go out of style.”

    As well as the new bamboo rugs, NaturalAreaRugs.com is the best source for all types of natural area rugs including sisal rugs, seagrass rugs, mountain grass rugs, jute rugs, and wool rugs. They are available in all shapes and sizes to suit all areas of your home whether it is your bedroom, sitting area, kitchen, or bathrooms. These carpets are designer carpets in beautiful designs and borders in all colors.

    Natural Area Rugs guarantees the lowest prices in the market and highest quality for all their products, including the bamboo rugs. They offer a fast delivery service. They pride themselves on their high quality of customer service and satisfaction.

    About Natural Area Rugs
    Natural Area Rugs is a distributor of fine quality, contemporary, area rugs. It is the fastest growing company in the field of distributing natural area rugs. They are dedicated to achieving world class performance through their belief in honesty and integrity in all their dealings with their customers. Their goal is to achieve the highest levels of customer satisfaction through the quality of their products, their prices, their service and the outstanding value of their products. Natural Area Rugs are located in Beverly Hills, California with warehouse and manufacturing facilities in Los Angeles, California. For more information visit http://www.naturalarearugs.com or call 800-661-7847.

  • Natural-fiber rugs bring the outdoors in

    FLOOR COVERINGS: Rugs made from plant fibers are attractive and inexpensive.

    BY ELLEN TOMSON

    ST. PAUL PIONEER PRESS


    No wonder sisal, jute, coir, bamboo, sea grass and other plants that naturally carpet the Earth have become sought-after materials for floor coverings: Area rugs made from plant fibers are warm, organic and inexpensive -- and they instantly add interest and texture to rooms of almost any style.

    Cindy O'Reilly, a smith+noble product development manager, says the whole "naturals" category was a big topic at a recent West Coast interior design show in Long Beach, Calif., and is the most popular look right now in area rugs sold by the company.

    "Natural fibers are real comfortable, warm, homey materials," O'Reilly says. "They are very versatile. They can be used in a classic craftsman bungalow with lots of wood beams, or to soften a modern look, or with any decor in between."

    More and more manufacturers of wool rugs woven in traditional styles have added plant-based area rugs to their product lines in the past decade. In addition, popular store, catalog and Internet home furnishings retailers, including Pottery Barn, Restoration Hardware, Crate & Barrel and smith+noble have expanded the variety of fibers, weaves, hues, bindings and other options available as consumers have become hooked on "naturals."

    FROM ALL WALKS OF LIFE

    Lina Kermani, marketing director of Natural Area Rugs, a Beverly Hills, Calif.-based importer and manufacturer of natural-fiber carpets and area rugs, observes that her customers run the gamut from designers and their clients in Florida often seeking a tropical look to upscale decorators and homeowners in California, New York and Texas furnishing rooms with elegance and sophistication in mind.

    For customers in any economic bracket, plant-based naturals can offer durability and a lot of style for the buck.

    You can buy an 8-by-10 room-sized sisal rug with a 1-inch twill binding for about $500, while a wool area rug woven in a traditional design can cost you thousands or tens of thousands.

    Another advantage to the plant-based naturals is that they are anti-static, woven from renewable plant fibers and do not release harmful chemicals and odors associated with some synthetic rugs.

    O'Reilly, of smith+noble, says natural area rugs, which offer a feeling of comfort and coziness, fit with the trend of nesting and cocooning that peaked after Sept. 11, 2001, and has remained strong since then.

    The recently popular tropical/Bahamas/palm tree "look," plus talked-about decorating and design television shows such as "Queer Eye for the Straight Guy" and "Surprise by Design" also have enhanced the appeal of naturals for consumers who otherwise might not have considered them as a floor-covering option.

    "The design shows are introducing a lot of new ideas, and the average person is concerned with the bottom line," noted Kelli Meierhenry, a buyer for Brykel, a retailer in Ocala, Fla., that sells unique furnishings, including Indonesian furniture and bamboo rugs, at its store and online.

    DON'T FORGET TO VACUUM

    Jute and sisal, especially, work well in high-traffic areas, such as entry halls. Most dirt will fall through to the floor or rug pad underneath, and they look good after vacuuming.

    "The more vacuuming, the better because then the dirt is not going to saturate into the fibers," O'Reilly says. She says a rug will last longer if you regularly vacuum or shake the dirt out.

    O'Reilly, the owner of two dogs, furnished her entry with a sisal rug edged with a cloth binding.

    "To me, it is the perfect solution," she says.

    A plant-fiber area rug won't last as long as a more expensive wool rug, but customers generally don't expect it to, according to O'Reilly. "They are updating a room for a certain look knowing that maybe in three years they'll want something different."

    Some naturals are too rough and scratchy for bare feet, so manufacturers are combining them with other materials such as cotton chenille and wool to make them softer. Others are creating rugs with nylon, polyester or propylene fibers that imitate the look of natural rugs but repel stains and can be sponged off or dry cleaned.

    Plant-fiber area rugs don't make much sense in dining rooms or other areas where food or drinks are apt to get spilled. Sometimes a rug can be blotted with a clean cloth or wiped with diluted detergent or household solvent to remove a spill, but you can damage the rug if you get it too wet. Regular carpet cleaning methods like hot-water extraction and wet shampooing should not be used because these methods can cause shrinkage, dimensional changes and staining of fibers, many manufacturers advise. If the rug requires a total cleaning, some rug makers recommend a dry extraction method.

    Though it may seem logical to use rugs made of natural outdoor materials outside, it is not recommended. They are not appropriate for use in wet locations (including bathrooms, basements and kitchens) because moisture encourages mildew and can cause fibers to disintegrate. A synthetic rug woven to look like a natural one is probably the best option for areas exposed to dampness.

  • Bringing the outdoors in

    BY ELLEN TOMSON

    Pioneer Press

     

    Natural-fiber rugs are gaining popularity for their looks — and their prices.

    No wonder sisal, jute, coir, bamboo, sea grass and other plants that naturally carpet the Earth have become sought-after materials for floor coverings: Area rugs made from plant fibers are warm, organic and inexpensive — and they instantly add interest and texture to rooms of almost any style.

    Cindy O'Reilly, a smith+noble product development manager, says the whole "naturals" category was a big topic at a recent West Coast interior design show in Long Beach, Calif., and is the most popular look right now in area rugs sold by the company.

    "Natural fibers are real comfortable, warm, homey materials," says O'Reilly. "They are very versatile. They can be used in a classic craftsman bungalow with lots of wood beams, or to soften a modern look, or with any decor in between."

    More and more manufacturers of wool rugs woven in traditional styles have added plant-based area rugs to their product lines in the past decade. In addition, popular store, catalogue and Internet home furnishings retailers, including Pottery Barn, Restoration Hardware, Crate & Barrel and smith+noble have expanded the variety of fibers, weaves, hues, bindings and other options available as consumers have become hooked on "naturals."

    Lina Kermani, marketing director of Natural Area Rugs, a Beverly Hills, Calif.-based importer and manufacturer of natural fibers carpets and area rugs, observes that her customers run the gamut — from designers and their clients in Florida often seeking a tropical look to upscale decorators and home owners in California, New York and Texas furnishing rooms with elegance and sophistication in mind.

    For customers in any economic bracket, plant-based naturals can offer durability and a lot of style for the buck.

    You can buy an 8x10 room-sized sisal rug with a one-inch twill binding for about $500, while a wool area rug woven in a traditional design can cost you thousands — or tens of thousands.

    Another advantage to the plant-based naturals is that they are anti-static, woven from renewable plant fibers and do not release harmful chemicals and odors associated with some synthetic rugs.

    O'Reilly, of smith+noble, says natural area rugs, which offer a feeling of comfort and coziness, fit with the trend of nesting and cocooning that peaked after Sept. 11, 2001, and has remained strong since then.

    The recently popular tropical/Bahamas/palm tree "look," plus talked-about decorating and design television shows like "Queer Eye for the Straight Guy" and "Surprise by Design" have also enhanced the appeal of naturals for consumers who otherwise might not have considered them as a floor-covering option.

    "The design shows are introducing a lot of new ideas, and the average person is concerned with the bottom line," noted Kelli Meierhenry, a buyer for Brykel, a retailer in Ocala, Fla., that sells unique furnishings, including Indonesian furniture and bamboo rugs, at its store and online.

    Jute and sisal, especially, work well in high-traffic areas, such as entry halls. Most dirt will fall through to the floor or rug pad underneath, and they look good after vacuuming.

    "The more vacuuming, the better because then the dirt is not going to saturate into the fibers," says O'Reilly. She says a rug will last longer if you regularly vacuum or shake the dirt out.

    O'Reilly, the owner of two dogs, furnished her entry with a sisal rug edged with a cloth binding.

    "To me, it is the perfect solution," she says.

    A plant-fiber area rug won't last as long as a more expensive wool rug, but customers generally don't expect it to, according to O'Reilly. "They are updating a room for a certain look knowing that maybe in three years they'll want something different.''

    Some naturals are too rough and scratchy for bare feet, so manufacturers are combining them with other materials such as cotton chenille and wool to make them softer. Others are creating rugs with nylon, polyester or propylene fibers that imitate the look of natural rugs but repel stains and can be sponged off or dry cleaned.

    Plant fiber area rugs don't make much sense in dining rooms or other areas where food or drinks are apt to get spilled. Sometimes a rug can be blotted with a clean cloth or wiped with diluted detergent or household solvent to remove a spill, but you can damage the rug if you get it too wet. Regular carpet cleaning methods like hot-water extraction and wet shampooing should not be used because these methods can cause shrinkage, dimensional changes and staining of fibers, many manufacturers advise. If the rug requires a total cleaning, some rug makers recommend a dry extraction method.

    Though it may seem logical to use rugs made of natural outdoor materials outside, it is not recommended. They are not appropriate for use in wet locations (including bathrooms, basements and kitchens) because moisture encourages mildew and can cause fibers to disintegrate. A synthetic rug woven to look like a natural one is probably the best option for areas exposed to dampness.

    If you are wondering about differences in fibers and where they come from, here is a short primer:

    Sisal. Hardwearing, dyes well, useful on stairs and other high-traffic areas, including offices and commercial areas. Usually more expensive than other natural rug fibers, it can be used alone or in blends with wool and acrylic for a softer feel. Comes from the stems and leaves of agave, a dark green, spiky bush found in sub-tropical climates in Brazil, Mexico, China, Java and East and West Africa.

    Jute. A strong fiber softer than sisal, dyes well, long used for making ropes. Suitable for bedrooms, family rooms and dens. Jute comes from India and Bangladesh, where it grows in tall canes.

    Sea grass. Smoother than other natural fibers, it can be used almost anywhere but high traffic areas. Not recommended for stairs because of its smooth, slightly slippery surface. Its initial grassy, hay-like scent fades with use. Stable, naturally stain- and dye-resistant. Grown in wet fields in coastal regions of China and India.

    Coir. A good choice for halls, stairs and entrances. The fibers, extracted from raw coconut husks softened in fresh water, can be woven into many different patterns and are readily dyed. Coir comes mainly from India.

    Bamboo. Can be used as a runner or a central area rug. Fibers can be woven into a soft mat or cut into smooth slats sewn together with a felt backing. A woody material of stalks with leaves grown in China, bamboo can be scratched or split if placed on a hard surface and a heavy object is dropped on it.

    Mountain grass. A durable, warm-toned fiber suitable for home or office in low-traffic areas. The grass is native to high altitude slopes in the Pacific Rim.

    Paper. Suitable for low-traffic areas and available in numerous patterns and weaves. Twisted paper cord is made from wood pulp coated with resin and then woven. Polyurethene is sometimes applied as an additional protective layer.

    — Ellen Tomson, Pioneer Press

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Customer TESTIMONIALS:

"I was very happy with my purchase with Natural Area Rugs. The floor mat was of very good quality at the lowest price at the time. Packing was done well for this item. Free shipping too! The merchant seemed out to please and I will look to them , hopefully soon, to buy from again."

R. Marks Roselle, NJ, Apr. 2014

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