For decades, synthetic carpeting composed of nylon and other petroleum based fibers have dominated the floor covering market. Consumers have depended heavily on these mass-produced carpet and rug materials to decorate as well as provide cushioning and comfort to their abode. Artificial floor covering soon evolved into a necessity as carpeting was made available to virtually every home across the nation. As demand increased for wall to wall carpeting, nylon rugs proliferated while consumers ignored the detrimental effects that these materials had on our environment.

During production alone, the energy wastage in manufacturing nylon, olefin and other petroleum based substances is considerable. Emissions from factories also pose immediate harm to the environment. Composed of non-biodegradable substance, disposal also poses certain problems.

Soon environmental issues started to exert pressure in the floor covering industry, prompting consumers as well as some manufacturers to find alternative sources of floor covering materials.

This ushered the era of natural fiber floor covering whose popularity has far exceeded the expectations of manufacturers and consumer alike.

Just over a decade ago, the terms sisal and seagrass hardly meant anything to designers. Hemp had its uses but was somewhat limited to industrial purposes. Today, natural fiber area rugs and carpet can be found in furniture stores and home accent sections of just about every department store in the country. Consumers have grown to appreciate the intrinsic beauty of these products which simply cannot be replicated by artificial materials.

Natural Area Rugs, the country’s leading distributor of natural fiber floor covering products plays a vital role in educating consumers of the benefits of using bio-degradable and environmentally friendly natural fibers. Rugs made from sisal, wool, seagrass, and bamboo constitute their product line which has received high marks from both designers and customers. The exquisite weave patterns and rich colors of their rugs reflect their craftsmanship and high quality standards that have become their trademark.

Visit their store at www.NaturalAreaRugs.com and experience the convenience of purchasing affordable, designer quality floor covering products online.