Archive for August, 2006

Seagrass: An Especially Popular Option in Natural Fiber Rugs

Thursday, August 31st, 2006

Natural fiber rugs are increasing in popularity every day. Open nearly any decorator magazine and you’ll see articles, photo spreads and advertisements featuring natural fiber rugs.

An especially popular option in natural fiber rugs is seagrass. Seagrass comes from a flowering plant that grows underwater in the sea. It’s usually found in sandy or silty soil, although it sometimes actually grows right on top of rocks. Since it grows in large groups, it tends to resemble a fields of wheat or tall grass, which is how it came be called “seagrass.”

As a flowering plant, seagrass is unique in that it both grows and pollinates under water, although there is one species in the Pacific that pollinates right at the water’s surface.

And seagrass is readily abundant. There are over 2.5 million acres growing off the coast of Florida alone.

By the way, seagrass is not seaweed. The two aren’t even related. Seaweed is an algae. Seagrass is a plant that has flowers, seeds and fruit and creates oxygen, all traits seaweed lacks.

And did you know seagrass has been woven into rugs since antiquity? It’s even used to stuff pillows and mattresses by some companies.

A rug made from seagrass can be woven into a number of different patterns, including the popular basketweave and half panama patterns. It makes for an extremely durable rug and it has a quality many other natural rugs lack– it repels water.

A seagrass natural area is a great addition to any room in the house.

With our low price guarantees and wide variety of choices, including our latest style in seagrass– “Basketweave” Kenya Seagrass– there’s no better time than now to visit our store or shop our website for our superb values and offerings in natural area rugs.

Sisal and Seagrass Flooring for a Greener Environment

Monday, August 28th, 2006

For decades, synthetic carpeting composed of nylon and other petroleum based fibers have dominated the floor covering market. Consumers have depended heavily on these mass-produced carpet and rug materials to decorate as well as provide cushioning and comfort to their abode. Artificial floor covering soon evolved into a necessity as carpeting was made available to virtually every home across the nation. As demand increased for wall to wall carpeting, nylon rugs proliferated while consumers ignored the detrimental effects that these materials had on our environment.

During production alone, the energy wastage in manufacturing nylon, olefin and other petroleum based substances is considerable. Emissions from factories also pose immediate harm to the environment. Composed of non-biodegradable substance, disposal also poses certain problems.

Soon environmental issues started to exert pressure in the floor covering industry, prompting consumers as well as some manufacturers to find alternative sources of floor covering materials.

This ushered the era of natural fiber floor covering whose popularity has far exceeded the expectations of manufacturers and consumer alike.

Just over a decade ago, the terms sisal and seagrass hardly meant anything to designers. Hemp had its uses but was somewhat limited to industrial purposes. Today, natural fiber area rugs and carpet can be found in furniture stores and home accent sections of just about every department store in the country. Consumers have grown to appreciate the intrinsic beauty of these products which simply cannot be replicated by artificial materials.

Natural Area Rugs, the country’s leading distributor of natural fiber floor covering products plays a vital role in educating consumers of the benefits of using bio-degradable and environmentally friendly natural fibers. Rugs made from sisal, wool, seagrass, and bamboo constitute their product line which has received high marks from both designers and customers. The exquisite weave patterns and rich colors of their rugs reflect their craftsmanship and high quality standards that have become their trademark.

Visit their store at www.NaturalAreaRugs.com and experience the convenience of purchasing affordable, designer quality floor covering products online.

Accent Your Room With a Rug Wall Hanging

Friday, August 25th, 2006
A great way to decorate a room that already has one of our beautiful natural area rugs is to create a wall hanging using the same or a similarly designed rug.
“I’ve seen some wonderfully decorated rooms that use natural fiber rugs as wall hangings,” Natural Area Rugs President Moe Kermani notes. “In many rooms it creates a natural symmetry when the rug beneath your feet is accented with an area rug as a wall hanging.
“You can use sisal, bamboo, wool or any of our other area rugs.”
Any size rug can be used, in some cases people have covered entire walls. Of course, the larger and heavier the rug, the more care you must use to make sure it’s properly anchored on the wall.
If you’re in the Beverly Hills area, stop in and speak with any member of our staff about using our natural fiber rugs as wall hangings.
And for our internet customers, you can contact us in several ways. E-mail us at info@naturalarearugs.com. Call us at 1-800-661-RUGS (7847). Our International customers can reach us at 1-1-323-233-6666.  Or visit our website’s Contact page.

Natural Area Rugs: Committed toTotal Customer Satisfaction

Friday, August 18th, 2006

As direct importers of high quality natural fiber rugs, we at Natural Area Rugs take pride in providing customers not only the finest area rugs in the country, but top value for money as well. The following client’s comment best exemplifies our commitment to total customer satisfaction:

“I just wanted to let you know I received my 9’x12’ seagrass basketweave rug this morning and was thrilled.

I had priced the same-style rug locally (Memphis, TN) and they wanted $440, I had to pick it up and it was not a factory stitched hem which looks nicer. My cost from you was $289 complete.

I was hesitant to order from an on-line company and only did so because of your return policy.

Thank you again for a pleasant, unexpected experience.

J. Abram
Memphis, TN
August 16, 2006

The Sisal Rug Advantage

Thursday, August 17th, 2006

Looking for an area rug that’s easy to clean and durable? Try a Sisal area rug.

Made from the leaves and fibers of the sisal, it is one of the most easily cared for area rugs.

Sisal rugs are great for clearing the feet of dirt and grime. The fibers do not attract much dirt because they are naturally anti-static. Unlike synthetic fiber rugs where dirt can become trapped and difficult to remove, dirt in a sisal area rug is easily removed with the floor brush attachment of a vacuum cleaner.

Moreover, there’s no need to use a carpet cleaning company or expensive carpet cleaning equipment. Sisal area rugs are simple to clean using mild dishwashing detergent and water. To do this, take the rug outdoors. Dip a brush in a detergent solution to clean the entire surface, and rinse with a hose. Hang the rug up to dry in the sun.

But be sure it dries quickly and completely. Damp, natural fiber rugs will mildew and eventually disintegrate.

The sisal area rug’s natural beauty, durability and ease of cleaning make it a great addition to the home or office.

Natural Area Rugs Discusses the Growing Market for Natural Fiber Rugs

Tuesday, August 15th, 2006

Leading supplier of natural fiber rugs examines the growing trend of natural fiber floor coverings

BEVERLY HILLS, California (PRWEB) August 15, 2006 – Like most industries in the United States, the rug business has not been spared from the effects of inflation, erratic petroleum prices and increasing dependence on Chinese importation.  Amidst all these challenges, however, suppliers of flooring materials have remained resilient.  Recent market trends indicate that area rugs, including sisal and seagrass rugs, remain a product category with high market share potential.

Rug manufacturers support this observation, claiming that nearly every household in America owns at least one area rug.  They have observed that even homeowners who opt to install hardwood or tile will all eventually purchase area rugs for their floors. The growing popularity of hard surface flooring seems to move hand in hand with the increasing need for alternative floor covering like natural fiber area rugs and runners.

“Despite investing in flooring like hardwood, ceramic and stone, consumers tend to realize the need for area rugs that help protect or accentuate the beauty of their floors,” Natural Area Rugs President Moe Kermani said.  “Sisal and seagrass have lately become a favorite because of their versatility, as they can be matched with just about any type of furniture setting.”

The growing demand for natural fiber rugs has been quite noticeable. The innate beauty of materials such as sisal and seagrass has proven to be very appealing to customers in recent years.  Contracting the services of a designer or a consultant at a retail specialty store, consumers choose just the right sizes, colors, styles and binding to coordinate with their specific decors.  Materials used in furniture, curtain or drapes can even be used as binding for area rugs.

“Natural Area Rugs offers a wide array of natural fiber rugs ranging from sisal, seagrass and mountaingrass, to wool, bamboo and jute and caters to just about every sector of the market,” Kermani said. “We distinguish ourselves from competitors with our quality craftsmanship and by providing products tailored specifically to the needs of our clients.”

Natural Area Rugs offers transitional and traditional designs of sisal, seagrass, wool-sisal blends, bamboo and jute.  A 5×8 sisal rug can sell for as low as $97.  Market players indicate that retail businesses in the rug industry, especially those in natural fiber floor coverings, can remain strong if dealers commit to the category.

The natural colors and designs help Natural Area Rugs stand out from other retailers. Its Internet marketing efforts have been reinforced by other campaigns such as product sampling and advertisements.  Since the natural fiber sector is relatively young in the industry, customer education is greatly prioritized.

“Over the last quarter alone, Natural Area Rugs has diversified its product line by offering indoor/outdoor bamboo area rugs and self-edge finish sisal rugs,” Kermani said.  “With the recent surge in sales our company has experienced, we expect to go beyond the objectives we set last year.”

If You Want the Edge over the Competition, We are the Answer

Friday, August 11th, 2006

Over the past decade, no rug materials have created a bigger impact in the industry than natural fibers. Their rich hues and unique tones which complement and décor or furniture, have made rug fibers such as sisal and seagrass an immediate favorite of interior designers since they were first introduced in the market.

To date, Natural Area Rugs’ roster of clients include five star hotels such as the Ritz Carlton as well as Resorts in the Caribbean and Mexico. Customers have grown to appreciate these rugs’ natural exquisite beauty that perfectly blends with elegant settings.

Natural Area Rugs also caters to the flooring needs of Department Stores that include Macy’s and Kohl’s. High-end boutiques along Rodeo Drive and Melrose like Club Monaco and Pacific Design Center are regular clients. Hollywood is also no exception. Natural Area Rugs has provided carpeting to prestigious events like the Academy Awards among other television programs around the country.

Despite their surging popularity, Natural Area Rugs has kept their prices within reach of all their customers. Their unwavering objective of proving quality products at affordable prices has made their natural fiber rugs the choice of establishments and households across America.

Enter to Win a Free Rug

Tuesday, August 8th, 2006

Because we love showing our customers how much we value them, Natural Area Rugs is giving away a free rug each week.  No purchase is necessary and all you have to do us simply enter name and email address to win.

We will randomly select a lucky winner to receive a beautiful sisal, seagrass, jute, bamboo or wool rug from the nation’s leading provider of natural fiber flooring materials.  Winners will be notified via email and asked to provide their mailing address.  It’s that easy!

Enter today and remember to check your inbox.

Why Pay For Trade Show Synthetic Carpet When You Can Own 100% Natural Fiber Carpet for Less Than Rental?

Monday, August 7th, 2006

Participating in Trade Shows and other Special Events is oftentimes costly. From mobilization to equipment rentals, expenses are simply outrageous. Companies are always willing to spend extra just to jazz up their exhibit for one good reason – a booth that stands out attracts the most number of customers.

How would you like to steal the show and cut down on expenses at the same time? Let Natural Area Rugs provide the solution.

Pick one of Natural Area Rugs’ exquisite rug designs and create a lasting impression in any setting. With over hundred of weaves to choose from, they surely have the right texture or pattern to match any furniture design, be it contemporary or classic. Why rent a carpet each year when you can purchase one for as low as $1.45 per square foot and have it re-used every time you participate in Trade Shows (instead of paying $2 – $4 per square foot at Expo Rentals).

As the country’s premiere natural fiber flooring supplier, Natural Area Rugs boasts of the widest collection of sisal, seagrass, mountaingrass, wool, jute and bamboo rugs in the market today. We offer 9 beautiful colors of 100% Cotton Binding to match with your Trade Show Decoration or match the color of your carpet.

At Natural Area Rugs, we make quality floor covering affordable.

A Longstanding Tradition in Custom Rug Design

Thursday, August 3rd, 2006

Looking for an area rug to match your octagonal room? Just can’t find a rug to fit your attic? With over 30 years of experience in manufacturing custom-made floor covering, Natural Area Rugs offers numerous solutions to meet all your flooring needs. Whether you’re in search of that unique carpet for your stairs or would just like a fancy shaped rug for your child’s playroom, simply send the design and we’ll do the rest.

With a wide selection of materials ranging from seagrass, mountaingrass, and jute, to sisal and wool, our team of highly skilled craftsmen can cut and bind your rug to just about any shape imaginable.  Equipped with the most modern equipment in the industry, Natural Area Rugs assures you of both excellence and affordability.

Since we use only natural materials, our products have proven safe for almost any environment. Natural Area Rugs’ impeccable reputation for manufacturing high quality custom-sized rugs has made us the preferred company of designers, event-coordinators nationwide.

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